Shop LC Employee Directory
RetailTexas, United States201-500 Employees
Shop LC operates as a retail platform that combines a home shopping network with a full e-commerce storefront, offering fine jewelry, beauty, fashion, home decor, and lifestyle products. It runs the only live reverse auction format 24/7 network in the United States, reaching over 80 million full-time equivalent U.S. TV households, featuring fast-paced host-led shows and many items priced under $25, with a continuous omnichannel experience available around the clock. Based in Austin, Texas, Shop LC was founded in 2007 and is vertically integrated, owning about 65% of its manufacturing. Its customer base comprises value-conscious shoppers who seek quality and educational, entertaining shopping experiences, supported by a diversified programming schedule and a robust online engine. In 2026, USA TODAY recognized Shop LC as one of the Most Trusted Brands of 2026.
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