Innovative Content Activation Shoplocal, as part of Cofactor, offers a cutting-edge Content Activation Engine that bridges online and offline advertising, providing opportunities to integrate and optimize omnichannel marketing strategies for clients seeking to enhance local sales.

Data-Driven Personalization With capabilities to micro-message customers with precision, Shoplocal enables marketers to deliver highly targeted, personalized content, creating avenues for upselling and tailored campaign solutions for brands aiming to improve conversion rates.

Growing Market Presence Operating within the advertising services sector with a revenue range of up to 50 million dollars and a dedicated mid-sized team, Shoplocal has the potential to expand its client base among local and regional brands seeking advanced digital-to-physical marketing solutions.

Technology Integration Utilizing a modern tech stack including social media pixels and web development tools, Shoplocal is well-positioned to offer integrated marketing campaigns, providing sales opportunities to agencies and brands looking for comprehensive digital ad solutions.

Potential for Strategic Partnerships Given its alignment with TEGNA and Cofactor’s focus on bridging digital and physical worlds, there are growth prospects through strategic partnerships with media outlets, retail brands, and other advertisers seeking innovative local marketing platforms.