SideChef
Technology, Information and MediaCalifornia, United States11-50 Employees
SideChef is a mid-sized global technology and media company based in San Jose, California, founded in 2013. It began as a step-by-step home cooking app that offered more than 20,000 recipes, with the aim of simplifying online grocery shopping and improving the consumer experience. The company provides a white-label recipe platform that enables retailers, consumer brands, food publishers, and kitchen appliance brands to build engaging experiences and generate new ad revenue streams. Its network of recipe integrations connects brands with high-intent grocery shoppers through in-recipe shoppable campaigns across 170 countries, reaching millions of home cooks. It partners with major retailers and brands worldwide, including Walmart, Amazon, Google, LG, Nestlé, Bacardi, M&S Food, and Unilever, and in August 2024 announced RecipeGen AI to advance its Food AI initiatives.