New Sales Channel Sigma Sports has recently opened a flagship e-bike store in London, which presents an opportunity to target the growing market of electric bike enthusiasts and offer specialized products and services to cater to this segment.

Strategic Partnerships Partnerships like the one with Laka insurtech provide an opportunity to upsell integrated insurance solutions at the point of sale, enhancing customer experience and increasing revenue through value-added services.

Community Support Sigma Sports' history of supporting local athletes and events creates a rapport with the community. Leveraging this goodwill can lead to sales by associating the brand with causes customers care about.

Brand Expansion The recent partnership with Women's Tour and other cycling events positions Sigma Sports as a trusted brand in the industry, opening doors for promotional collaborations and exclusive sales opportunities during such high-profile events.

Market Disruption Introducing innovative programs like the Part Exchange bike trade-in can disrupt the market, attract customers looking for cost-effective solutions, and differentiate Sigma Sports from competitors, potentially increasing customer acquisition and retention.