Acquisition Advantage Following its acquisition by Beaulieu International Group in April 2023, Signature Floors now benefits from increased resources and expanded distribution channels, presenting opportunities to upsell and cross-sell complementary flooring products within the B.I.G. network.
Diverse Product Range Signature Floors offers a broad portfolio including luxurious wool carpets, statement tiles, premium timber, laminates, and vinyl, catering to both residential and commercial projects, which allows targeting multiple segments across construction, renovation, and interior design sectors.
Sustainable Innovation The company's recent launch of an Acoustic Flooring Guide and innovative product collections like Quattro Hybrid indicate a focus on sustainability and advanced functionality, appealing to clients seeking eco-friendly and performance-enhanced flooring solutions.
Design & Technology Utilizing modern technologies such as Google Analytics enhanced eCommerce and a sophisticated website infrastructure positions Signature Floors to identify online market trends and personalize sales outreach to design professionals and project managers.
Market Expansion With annual revenues estimated between 10 to 25 million AUD and a strong industry presence since 1989, signature Floors is well-positioned to target large-scale commercial projects and residential developments in Australia and New Zealand, especially through its value proposition of stylish, durable flooring options.