Market authority Target education and professional publishing buyers who rely on Simba Information for long-term market intelligence and forecasting, offering customized research briefs and extended licenses to support strategic planning.

Open access trends Leverage their Open Access Journal Publishing insights to cross-sell related OA advisory services, data services, and sponsor-ready market forecasts to university libraries, publishers, and research institutions investing in OA strategies.

Industry expansion Position new reports and consulting engagements around high-growth segments like Open Access, tax and accounting publishing, and K-12 science materials to attract enterprise buyers seeking comprehensive market perspectives.

Global context Offer cross-sector economic context and custom research tied to The Freedonia Group resources, targeting clients needing integrated market intelligence across education and professional publishing for portfolio planning and risk assessment.

Small firm agility Highlight cost-effective, high-tailored engagements for mid-market publishers and smaller education organizations given Simba’s lean team and focused domain expertise, pitching flexible pricing and modular research options.