Growing Market Presence Similasan's established position as a leading brand in natural eye care products offers opportunities to expand within the health and beauty retail channels that prioritize natural and sustainable products.

Product Diversification With a focus on over-the-counter health products, there is potential to introduce new formulations or complementary health products that leverage their natural active ingredients to meet emerging consumer demand.

Digital Engagement Their utilization of platforms like Google Ads, Facebook, and WPML indicates an active digital marketing strategy, which can be further leveraged by targeting health-conscious consumers interested in natural remedies.

Expansion Opportunities Having US headquarters in Colorado positions Similasan well to strengthen distribution partnerships and explore expansion into additional health and wellness retail markets nationally and internationally.

Financial Scalability With annual revenues up to $10 million, there is significant growth potential, particularly through partnerships with larger health and beauty distributors that can increase market penetration of their products.