Diverse Product Portfolio Simple Group offers a vast portfolio of over 4,000 SKUs from 45 countries, including premium wines, spirits, beverages, mineral waters, and natural juices. This diversity presents an opportunity to target customers with various preferences and cater to a wide range of tastes.

Gastronomic Projects & Educational Initiatives The company's engagement in gastronomic projects, wine stores, and an online shop-window, as well as the Enotria wine school, provide avenues to engage with food and wine enthusiasts. Leveraging these educational initiatives can create sales opportunities among consumers seeking to enhance their wine knowledge.

Expanding Retail Presence With an actively growing chain of SimpleWine wine stores, the company is expanding its retail presence. Sales development representatives can explore partnerships with these stores to showcase their products directly to customers and increase brand visibility.

Focus on Enhancing Wine Culture Simple Group's mission to rejuvenate Russia's wine culture presents a compelling narrative that can resonate with consumers looking for unique and cultural experiences. Aligning sales strategies with this mission can help create emotional connections with customers and drive loyalty.

Advanced Tech Stack The company utilizes advanced technologies such as Yandex.Metrika, Google Analytics, and Cloudflare, indicating a tech-savvy approach. Leveraging data analytics and online platforms can enhance customer targeting and engagement, offering sales professionals valuable insights for tailored selling strategies.