Market Expansion Opportunities With recent mergers and acquisitions, including CSS Industries' integration into larger gift and craft groups, there is potential to expand distribution channels and collaborate on new seasonal and occasion-based products across broader retail networks.

Product Portfolio Diversification The company's extensive range of occasion and seasonal social expression products presents opportunities to introduce complementary products or bundled offerings to target retailers looking for comprehensive holiday or celebration assortments.

Digital Engagement Strategy Utilizing their existing digital tools like Google Analytics and social media platforms, sales efforts can focus on enhancing online presence and engaging direct-to-consumer segments, boosting product visibility during peak seasonal periods.

Targeting Large Retailers Given the company's distribution focus on mass market retailers, there is potential to develop customized product solutions or exclusive product lines for large retail chains seeking to enhance their holiday and celebration aisles.

Leverage Industry Trends With a steady revenue range and focus on craft, seasonal, and celebration markets, aligning sales pitches with current market trends such as DIY crafts, personalized gifts, and eco-friendly packaging can open new sales channels and increase market share.