Acquisition Strategy Sirved's strategic acquisition of AllergyEats, LLC showcases a commitment to expanding its market presence and catering to diverse customer needs. This presents an opportunity for cross-selling and upselling products/services to the new customer base.

Innovative Solutions The launch of contactless menu tools demonstrates Sirved's focus on innovative solutions for the food industry. Leveraging this technology trend, there is potential to offer additional tech-driven services to restaurants looking to enhance their digital customer experience.

Enhanced User Experience The redesigned restaurant app and search engine/mobile app by Sirved highlight a commitment to enhancing user experience. Sales reps can leverage this enhancement to pitch premium features or services that further improve customer engagement and retention.

Market Expansion With a strong presence in Canada, Sirved's focus on North American restaurants presents an opportunity for sales expansion into new territories. Sales professionals can capitalize on this momentum to penetrate markets beyond the current geographical scope.

Competitive Differentiation By offering a unique restaurant discovery platform, Sirved stands out among competitors like Zomato and OpenTable. Sales development can emphasize Sirved's distinct features and benefits to attract customers looking for a fresh approach to restaurant search and menu browsing.