Niche Market Focus Sisson Printing specializes in offset and digital printing services, along with bindery and mailing solutions, positioning it towards clients requiring integrated print and direct mail campaigns.

Growth Potential Operating with a small team of 2-10 employees and revenue under 1 million dollars, the company presents opportunities for expansion through digital marketing, service diversification, or strategic partnerships within the printing and mailing industry.

Technology Utilization Utilization of a modern tech stack including Microsoft 365, ASP.NET, and Google Maps enables streamlined operations and client engagement, which can be leveraged to attract larger clients or facilitate scalable service offerings.

Market Positioning Competing with well-established companies like FedEx Office and UPS Store, Sisson Printing can differentiate by offering personalized services or niche print solutions to attract local businesses and organizations.

Targeted Outreach Given the company's local presence in Sioux Falls and focus areas, direct outreach to regional legal firms, small businesses, and marketing agencies could yield increased sales opportunities through customized print and mailing services.