Market Positioning Sitzmann Morris & Lavis Insurancy Agency is a well-established player in the insurance industry with a strong focus on employee benefits, life insurance, estate planning, and risk management, positioning them as a comprehensive solution provider for mid-sized organizations.

Parent Company Leverage As a wholly owned subsidiary of Brown & Brown Insurance, the seventh largest brokerage, SML benefits from extensive industry resources, proprietary insurance products, and nationwide reach, facilitating cross-sell and partnership opportunities.

Growth Potential With an estimated revenue between $100 million and $250 million and a robust employee base of 51 to 200, the company shows potential for expanding its services and client portfolio within its established market segments.

Technology Utilization The company's adoption of advanced technologies such as MySQL, New Relic, and modern web tools indicates a technically proficient operation that can handle sophisticated risk management and administrative services, opening avenues for digital transformation services.

Competitive Edge SML’s unique access to proprietary insurance products and a reputation for technical expertise positions it favorably against larger competitors, presenting opportunities to target similar mid-tier companies seeking specialized insurance solutions.