Expanding Market Presence Six Flags is actively expanding its global footprint with the launch of Six Flags Qiddiya City outside North America, presenting opportunities to offer international multimedia, ticketing, and guest engagement solutions tailored to diverse markets.

Innovative Attractions With numerous award-winning new attractions recognised in the USA TODAY 10Best Awards, there is a strong opportunity to provide cutting-edge technology solutions such as immersive VR/AR experiences, interactive ride enhancements, or digital marketing tools to boost visitor engagement.

Investment in Customer Experience Partnering with companies like Coffee House Industries to create themed experiences indicates a focus on immersive entertainment, opening avenues for customized event management software, themed digital signage, and sensory engagement technologies.

Focus on Workforce Development Six Flags’ recent hiring events highlight a significant need for HR and recruitment solutions, such as applicant tracking systems, workforce management platforms, or employee engagement tools to streamline staffing and enhance staff training programs.

Digital Engagement Strategies Using a diverse tech stack including Salesforce Service Cloud and Hotjar suggests a commitment to digital customer service and website engagement, indicating potential sales opportunities in customer analytics platforms, enhanced CRM solutions, or targeted digital marketing services.