Independent Advantage Skeele Insurance Agency is an independent broker representing multiple carriers (Progressive, Travelers, Safeco), which enables cross-sell opportunities across auto, home, and business lines to a broad Central New York customer base.

Mid-market Focus With 11-50 employees and a local Central New York footprint, there is potential to target small to mid-sized businesses in the area for commercial insurance packages, risk management services, and bundled pricing.

Tech Engagement Existing tech stack includes web and collaboration tools (React, jQuery UI, Zoom, Microsoft Teams) which can be leveraged to deploy digital quoting, client portals, and remote renewal campaigns to increase conversions.

Revenue Scale Current revenue in the 50 to 100 million range positions the agency for growth initiatives such as cross-sell campaigns to existing commercial and personal lines, plus expansion into adjacent counties in Central New York.

Competitive Positioning Strong carrier lineup and independence can be marketed to prospects seeking choice and tailored coverage; identify competitors in the region and craft differentiated value propositions focusing on personalized service and price competitiveness.