Licensing Partnerships Leverage a proven licensing track record with partnerships such as Pokemon Center and Miffy to build a formal IP licensing pipeline, enabling exclusive product drops across fashion, accessories, and homeware to reach new fan communities and retail channels.

Retail Expansion Scale successful in-store and online distribution by expanding Shop-in-Shop and exclusive retail collaborations beyond Superdrug into fashion, beauty and lifestyle retailers, leveraging existing evidence of multi-retailer engagement.

Personalization Growth Deepen data-driven marketing through Wunderkind-powered personalization and the current digital stack to improve online conversions, cross-sell across product categories, and tailor social campaigns on TikTok and other platforms to high-intent customers.

Influencer Strategy Strengthen influencer and creator partnerships by formalizing an ambassador program and co-created drops, amplifying social reach, UGC, and word-of-mouth to drive topline growth among young, trend-driven shoppers.

Wholesale Exclusives Develop a wholesale and exclusive collaborations program, offering private label opportunities and limited edition lines for retailers, leveraging the brand’s trend focus and female-led positioning to win shelf space and dedicated launches.