Niche Market Focus SKNMUSE’s emphasis on inclusivity and sustainability within the luxury beauty segment presents an opportunity to target eco-conscious and diverse consumers who prioritize ethical and environmentally friendly products.

Emerging Brand Potential As a smaller company with revenue between 1 million and 10 million and a dedicated focus on West African-inspired beauty rituals, SKNMUSE is positioned for rapid growth and potential partnerships to expand its market share.

Digital Engagement Leveraging their tech stack, including Shopify integrations and video platforms like Vimeo, SKNMUSE shows a strong digital presence, indicating opportunities for enhanced online marketing, personalized campaigns, and e-commerce optimization.

Marketplace Expansion Aligning with large beauty retailers such as Ulta and Sephora could provide strategic avenues for SKNMUSE to increase visibility, distribution, and sales in the competitive luxury beauty industry.

Customer Loyalty Building With a focus on self-care rituals that cater to emotional well-being, SKNMUSE offers potential for developing loyalty programs and subscription services that resonate with customers seeking meaningful and restorative beauty experiences.