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Insights

Strategic Partnership The recent collaboration between Makeup By Mario and Sephora highlights an opportunity to expand distribution channels by leveraging existing retailer relationships and exclusive content partnerships to reach a broader customer base.

Premium Product Line With a focus on high-quality, professional-grade formulas and a range of innovative launches like the SurrealSkin Foundation and Ethereal Eyes Palette, there is potential to position Makeup By Mario as a premium brand appealing to both professional and upscale consumers.

Funding & Growth Having secured $40 million in investment, the brand has resources to scale marketing efforts, develop new product categories, and enter new sales channels such as international markets or direct-to-consumer platforms.

Market Positioning As a boutique brand with $50-100M in revenue and a celebrity-backed pedigree, there is an opportunity to target niche segments craving luxury, innovation, and influencer-driven content, differentiating from larger competitors.

Technology Engagement Utilizing advanced e-commerce tools and creative suite integrations, makeup brands can optimize online shopping experiences, increase conversion rates, and personalize customer engagement to drive repeat sales and loyalty.

MAKEUP BY MARIO Tech Stack

MAKEUP BY MARIO uses 8 technology products and services including Convert, Frame.io, Pandectes, and more. Explore MAKEUP BY MARIO's tech stack below.

  • Convert
    A/B Testing
  • Frame.io
    Communication And Collaboration
  • Pandectes
    Cookie Compliance
  • Cart Functionality
    E-commerce
  • Swiper
    Javascript Libraries
  • PayPal
    Payment Processing
  • Google Tag Manager
    Tag Management
  • Adobe Creative Suite
    Visualisation Software

MAKEUP BY MARIO's Email Address Formats

MAKEUP BY MARIO uses at least 1 format(s):
MAKEUP BY MARIO Email FormatsExamplePercentage
First@makeupbymario.comJohn@makeupbymario.com
76%
FirstLast@makeupbymario.comJohnDoe@makeupbymario.com
16%
First.Last@makeupbymario.comJohn.Doe@makeupbymario.com
5%
Last@makeupbymario.comDoe@makeupbymario.com
3%

Frequently Asked Questions

Where is MAKEUP BY MARIO's headquarters located?

Minus sign iconPlus sign iconMAKEUP BY MARIO's main headquarters is located at New York, New York 10022 United States. The company has employees across 6 continents, including North AmericaAsiaEurope.

What is MAKEUP BY MARIO's official website and social media links?

Minus sign iconPlus sign iconMAKEUP BY MARIO's official website is makeupbymario.com and has social profiles on LinkedInCrunchbase.

What is MAKEUP BY MARIO's NAICS code?

Minus sign iconPlus sign iconMAKEUP BY MARIO's NAICS code is 32562 - Toilet Preparation Manufacturing.

How many employees does MAKEUP BY MARIO have currently?

Minus sign iconPlus sign iconAs of March 2026, MAKEUP BY MARIO has approximately 450 employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief Marketing Officer: O. C.Chief Financial Officer/Chief Operating Officer: T. G.Vice President Of Product Development: S. S.. Explore MAKEUP BY MARIO's employee directory with LeadIQ.

What industry does MAKEUP BY MARIO belong to?

Minus sign iconPlus sign iconMAKEUP BY MARIO operates in the Personal Care Product Manufacturing industry.

What technology does MAKEUP BY MARIO use?

Minus sign iconPlus sign iconMAKEUP BY MARIO's tech stack includes ConvertFrame.ioPandectesCart FunctionalitySwiperPayPalGoogle Tag ManagerAdobe Creative Suite.

What is MAKEUP BY MARIO's email format?

Minus sign iconPlus sign iconMAKEUP BY MARIO's email format typically follows the pattern of First@makeupbymario.com. Find more MAKEUP BY MARIO email formats with LeadIQ.

How much funding has MAKEUP BY MARIO raised to date?

Minus sign iconPlus sign icon As of March 2026, MAKEUP BY MARIO has raised $40M in funding. The last funding round occurred on Jan 19, 2023 for $40M.

When was MAKEUP BY MARIO founded?

Minus sign iconPlus sign iconMAKEUP BY MARIO was founded in 2020.

MAKEUP BY MARIO

Personal Care Product ManufacturingNew York, United States201-500 Employees

Renowned Makeup Artist Mario Dedivanovic is one of the most acclaimed, followed, and influential makeup artists in the world. Sought after for his artistry, passion, professionalism, and attention to detail, Mario specializes in subtle transformations, helping draw out the most flawless version of an individual’s natural complexion and features. 
From education to social media to innovation, Mario is a visionary and pioneer at the leading edge of the beauty industry. He has built a global following, having taught and popularized the best-known makeup techniques of the last decade and ignited viral trends that have inspired and forever altered the beauty landscape. 
2020 marks Mario’s 20th year as a makeup artist, and the debut of his namesake beauty brand, MAKEUP BY MARIO, inspired by two decades of groundbreaking makeup artistry. Mario’s meticulously crafted collection of pro products and tools are developed with the professional artist in mind, using the highest-quality formulas created to elevate application and recreate his signature techniques, in universal shades for all skin tones.

Section iconCompany Overview

Headquarters
New York, New York 10022 United States
Website
makeupbymario.com
NAICS Code
32562 - Toilet Preparation Manufacturing
Founded
2020
Employees
201-500

Section iconMedia & News

Section iconFunding & Financials

  • $40M

    MAKEUP BY MARIO has raised a total of $40M of funding over 1 rounds. Their latest funding round was raised on Jan 19, 2023 in the amount of $40M.

  • $50M$100M

    MAKEUP BY MARIO's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $40M

    MAKEUP BY MARIO has raised a total of $40M of funding over 1 rounds. Their latest funding round was raised on Jan 19, 2023 in the amount of $40M.

  • $50M$100M

    MAKEUP BY MARIO's revenue is estimated to be in the range of $50M$100M

Company Leadership

  • Stylized image of a person
    O. C.
    Chief Marketing Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    T. G.
    Chief Financial Officer/Chief Operating Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    S. S.
    Vice President Of Product Development
    Phone icon
    Mobile Phone
  • Stylized image of a person
    N. N.
    Vice President Operations
    Phone icon
    Mobile Phone
  • Stylized image of a person
    W. C.
    Head Of Development & Sourcing
    Phone icon
    Mobile Phone

Employee Directory

  • Stylized image of a person
    M. J. H.
    Vp, Ecommerce
    Phone icon
    Mobile Phone
  • Stylized image of a person
    W. C.
    Head Of Development & Sourcing
    Phone icon
    Mobile Phone
  • Stylized image of a person
    S. S.
    Vice President Of Product Development
    Phone icon
    Mobile Phone
  • Stylized image of a person
    N. N.
    Vice President Operations
    Phone icon
    Mobile Phone
  • Stylized image of a person
    A. P.
    Vp, Strategy And Brand Development
    Phone icon
    Mobile Phone

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