Rare Beauty
Personal Care Product ManufacturingCalifornia, United States201-500 Employees
Makeup made to feel good in, without hiding what makes you unique. Only at Sephora, Space NK, and RareBeauty.com.
Collaboration Opportunities Rare Beauty has a track record of successful collaborations, such as launching products in coordination with popular TV series and celebrities. Leveraging this partnership strategy can open doors for joint promotions and exclusive releases, driving sales through unique offerings.
Expansion Potential Recent expansions into new retail partners like Ulta indicate a readiness to enter diverse markets. Sales development representatives can explore forging partnerships with additional retailers or beauty outlets to widen distribution channels and reach a broader customer base.
Product Innovation Path The introduction of new product lines like the Soft Pinch Luminous Powder Blush showcases Rare Beauty's commitment to innovation. Sales professionals can capitalize on these unique offerings to propose exclusive bundles or limited-edition sets, fostering customer engagement and driving sales through product diversity.
Market Positioning Advantage Attaining certifications like the Leaping Bunny certification adds to Rare Beauty's credibility in the cruelty-free cosmetics space. Sales teams can emphasize this ethical positioning to target conscientious consumers and tap into the growing demand for sustainable and animal-friendly beauty products.
Strategic Partnerships Benefit Partnerships with established brands like Abercrombie present opportunities for joint marketing initiatives targeted at specific events or experiences. Sales development representatives can explore collaborative campaigns that leverage each partner's strengths to enhance brand visibility and drive sales through cross-promotions.
Rare Beauty uses 8 technology products and services including Snap Pixel, Narrativ, Bunny, and more. Explore Rare Beauty's tech stack below.
Rare Beauty Email Formats | Percentage |
First@rarebeauty.com | 67% |
First.Last@rarebeauty.com | 19% |
Last@rarebeauty.com | 8% |
First.L@rarebeauty.com | 6% |
Personal Care Product ManufacturingCalifornia, United States201-500 Employees
Makeup made to feel good in, without hiding what makes you unique. Only at Sephora, Space NK, and RareBeauty.com.
Rare Beauty's revenue is in the range of $10M$50M
Rare Beauty's revenue is in the range of $10M$50M