Rare Beauty
Personal Care Product ManufacturingCalifornia, United States201-500 Employees
Makeup made to feel good in, without hiding what makes you unique. Only at Sephora, Space NK, and RareBeauty.com.
Global Brand Campaign Rare Beauty recently launched a global brand campaign titled 'Every Side of You,' signaling an opportunity to expand its market reach and attract new customers worldwide.
Collaboration Product Launch The collaboration product launch with the Hulu series for Mabel Mora's Go-To Duo set presents a chance to leverage partnerships for exclusive offerings and boost sales through joint marketing efforts.
Special Promotion Initiatives Introducing initiatives like the mental health awareness phone line (877-HEY-RARE) during significant events like Mental Health Awareness Month showcases Rare Beauty's commitment to social causes and provides an avenue for engaging with a broad audience, potentially leading to increased sales.
Expanded Retail Presence The partnership with Ulta and other retailers broadens Rare Beauty's retail footprint, enabling it to tap into diverse consumer segments and drive sales through increased accessibility and visibility in high-traffic retail channels.
Strategic Partnerships The collaboration with Abercrombie to offer key wedding experiences indicates an opportunity for Rare Beauty to enhance its product offerings to align with specific customer needs, creating potential cross-selling opportunities and driving sales growth through targeted marketing strategies.
Rare Beauty uses 8 technology products and services including Narrativ, Global-e, Flickity, and more. Explore Rare Beauty's tech stack below.
Rare Beauty Email Formats | Percentage |
First@rarebeauty.com | 67% |
First.Last@rarebeauty.com | 19% |
Last@rarebeauty.com | 8% |
First.L@rarebeauty.com | 6% |
Personal Care Product ManufacturingCalifornia, United States201-500 Employees
Makeup made to feel good in, without hiding what makes you unique. Only at Sephora, Space NK, and RareBeauty.com.
Rare Beauty's revenue is in the range of $10M$50M
Rare Beauty's revenue is in the range of $10M$50M