Market Positioning SKOPOS GROUP operates within the competitive market research industry, serving clients who require sector-specific, results-driven insights to inform strategic decisions. Their focus on combining sector expertise with methodological rigor positions them as a comprehensive solution for businesses seeking deep market understanding.

Growth Potential With an estimated revenue between 10 million and 25 million USD and a dedicated team of up to 200 employees, SKOPOS presents opportunities for expansion into new markets or sectors, appealing to clients seeking agile and sector-trained research partners.

Technological Edge Utilizing advanced tools such as Power BI, AWS, and Python indicates their commitment to leveraging technology for data analysis and delivery, providing potential sales avenues by offering high-tech, efficient insights solutions to digitally transforming organizations.

Client-Centric Approach Their emphasis on understanding client needs throughout the research process demonstrates an opportunity to target companies prioritizing tailored and consultative research services, especially those aiming to improve decision accuracy in volatile markets.

Competitive Landscape Positioned alongside larger players like Qualtrics and SurveyMonkey, SKOPOS can leverage its specialized sector know-how to attract clients seeking boutique or specialized research services, offering a personalized alternative within a crowded industry.