Strategic Partnerships Maru/Blue recently partnered with Meridian Credit Union Ltd, indicating a focus on collaboration for conducting research. Leveraging this partnership can open doors for sales opportunities in the financial services sector.

Global Sample Certification The launch of the global sample certification program by Maru/Blue showcases a commitment to providing quality research samples. Highlighting this certification can attract clients looking for reliable data sources, potentially leading to new sales engagements.

Industry Experience Advantage Maru/Blue offers unique IP in System 1 apps and deep industry experience, giving them a competitive edge in understanding customer behavior. Leveraging this expertise can position the company as a valuable partner for businesses seeking in-depth consumer insights.

Market Expansion With a flexible service model allowing clients to self-serve or seek support from insights experts, Maru/Blue is well-positioned for market expansion. This flexibility can cater to a diverse range of clients and attract new businesses seeking customizable research solutions.

Competitive Landscape Analysis Analyzing the competitive positioning against companies like Gartner, Nielsen, and Ipsos can provide insights into target market segments and potential differentiation strategies. Understanding the competitive landscape can guide sales approaches and help identify unique selling propositions.