Partnership Potential Maru/Blue recently partnered with Meridian Credit Union Ltd, indicating a focus on providing insights to financial institutions. This presents an opportunity to offer tailored market research solutions to other companies in the finance sector.

Expansion Strategy Maru/Blue launched a global sample certification program showing a commitment to expanding its services globally. This initiative opens doors for collaboration with businesses looking to enhance their research capabilities on a worldwide scale.

Leadership Transition With a Managing Director leaving Maru/Blue to join Schlesinger Group, there might be an opportunity to engage with Schlesinger Group to offer complementary services or fill the expertise gap created by the departure.

Tech Integration Maru/Blue leverages a diverse tech stack including Facebook Pixel, Google Font API, and Act-On, indicating a tech-savvy approach. This tech integration proficiency can be highlighted to attract companies seeking advanced market research tools.

Competitive Analysis By benchmarking against similar companies like Gartner and Nielsen, Maru/Blue can position itself as a competitive alternative for businesses requiring market research services, presenting an opportunity to showcase unique selling points.