Insights

Market Position Skruf Snus AB is a Nordic leader in snus with expansion beyond Sweden into Europe, presenting opportunities to cross-sell regional products and leverage its Brand portfolio (Skruf, Knox, Smålands Brukssnus, ZONE X) into markets where competitors like Nordic Spirit are gaining visibility.

Strategic Partnerships As part of the Imperial Brands group and holding top credit ratings (AAA by Soliditet, UC High Credit Quality), there is potential to position Skruf for co-marketing, distribution collaborations, and favorable payment terms with distributors and retailers seeking premium tobacco products.

Digital Readiness Existing tech stack includes Power BI, AWS, SAP, Shopify, and Netlify, indicating strong data analytics, e-commerce capability, and scalable operations—selling points for enterprise retailers and D2C partners seeking reliable, tech-enabled supply and insights.

Growth & Scale Employee base has grown from a local factory to over 300 in Europe with continued expansion, signaling capacity to meet rising demand and opportunities to upsell production services, private-label collaborations, or regional distribution deals.

Competitive Landscape Recent competition signals from Nordic Spirit highlight market churn and consumer interest in heritage Swedish snus brands; this creates sales opportunities to emphasize Skruf’s craftsmanship, brand heritage, and stability in retail pitches amid evolving category dynamics.

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Skruf Snus AB Tech Stack

Skruf Snus AB uses 8 technology products and services including Power BI, Amazon Web Services, WordPress, and more. Explore Skruf Snus AB's tech stack below.

Skruf Snus AB's Email Address Formats

Skruf Snus AB uses at least 4 email formats:
Skruf Snus AB Email FormatsExamplePercentage
First.Last@skruf.seJohn.Doe@skruf.se
72%
FirstLast@skruf.seJohnDoe@skruf.se
23%
FLast@skruf.seJDoe@skruf.se
2%
First@skruf.seJohn@skruf.se
3%

Frequently Asked Questions

What is Skruf Snus AB's phone number?

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You can contact Skruf Snus AB's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Skruf Snus AB's official website and social media links?

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Skruf Snus AB's official website is skruf.se and has social profiles on LinkedIn.

How much revenue does Skruf Snus AB generate?

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As of October 2026, Skruf Snus AB's annual revenue is estimated to be $1M - $10M.

What is Skruf Snus AB's SIC code and NAICS code?

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Skruf Snus AB's SIC code is 2131 - Chewing and Smoking Tobacco and Snuff and NAICS code is 3122 - Tobacco Manufacturing.

How many employees does Skruf Snus AB have currently?

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As of October 2026, Skruf Snus AB has approximately 191 employees across 3 continents, including Europe, Asia and North America. Key team members include Head Of Key Account: P. S., Skruf Ab Ordförande/ Legal Entity Chairperson: D. O. and Consumer Research Manager - Global Category: A. C. Explore Skruf Snus AB's employee directory with LeadIQ.

What industry does Skruf Snus AB belong to?

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Skruf Snus AB operates in the Tobacco Manufacturing industry.

What technology does Skruf Snus AB use?

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Skruf Snus AB's tech stack includes Power BI, Amazon Web Services, WordPress, Anaplan, SAP, Shopify, Microsoft 365 and Netlify.

What is Skruf Snus AB's email format?

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Skruf Snus AB's email format typically follows the pattern of First.Last@skruf.se. Find more Skruf Snus AB email formats with LeadIQ.

When was Skruf Snus AB founded?

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Skruf Snus AB was founded in 2002.
Skruf Snus AB logo

Skruf Snus AB

Tobacco ManufacturingStockholm, Sweden51-200 Employees

Skruf Snus AB operates as a tobacco manufacturer focused on snus products and owns multiple brands including Skruf, Knox, Smålands Brukssnus, and ZONE X. The company is based in Stockholm, Sweden, and maintains a production facility in Sävsjö Municipality, illustrating a dual footprint. As part of Imperial Brands, it integrates into a global portfolio of tobacco products and offers a diversified brand lineup to snus consumers across the Nordic region and Europe.

Founded in 2002, Skruf Snus AB has grown to be the Nordic region's second-largest snus manufacturer, with extensive operations serving Swedish and European markets. In 2014, the firm was recognized as Årets företag in Sävsjö Municipality, reflecting its local manufacturing presence.

Section iconCompany Overview

Phone number
Website
skruf.se
SIC Code
2131 - Chewing and Smoking Tobacco and Snuff
NAICS Code
3122 - Tobacco Manufacturing
Founded
2002
Employees
51-200

Section iconFunding & Financials

  • $1M - $10M

    Skruf Snus AB's revenue is estimated to be in the range of $1M - $10M

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