Expanding Product Line SLC Activewear launched a new product line in March 2021, indicating an opportunity to upsell and cross-sell to existing clients interested in the latest styles and fabrics.

Fashion Forward Focus The company's emphasis on popular styles, trendy colors, and sought-after brands positions it well to attract retail partners seeking current fashion trends, opening avenues for expanding distribution channels.

Technology Adoption Utilization of advanced ecommerce and marketing tools like Klaviyo and PWA suggests an efficient digital infrastructure that can be leveraged to target new customer segments and improve B2B sales.

Market Positioning As a family-run wholesaler serving the Wasatch Front with a revenue of up to $25 million, SLC Activewear can highlight its local expertise and personalized service to differentiate from larger competitors.

Growth Potential With a modest employee base and a focus on trendy apparel, there is significant potential to scale by expanding product offerings, increasing marketing outreach, and forming strategic partnerships within the apparel industry.