Inclusive Product Range Sleek MakeUP offers a highly diverse foundation line with 30 shades designed to match 97% of women across various racial and cultural backgrounds, presenting a strong opportunity to target inclusive beauty markets and personalized product offerings.

Growth through Innovation Recent product launches like the 'My Face' campaign and the relaunch of iconic palettes through the 'I Am Divine' campaign highlight the company's focus on innovation and activism, appealing to consumers seeking both trendiness and social engagement.

Market Positioning With a revenue range of up to one billion dollars and comparable companies like Maybelline and KIKO MILANO, Sleek MakeUP is well-positioned in the affordable cosmetics segment, offering opportunities for expansion into new markets or product categories.

Digital Engagement Utilizing advanced tech stacks including AWS, React, and Lightbox, Sleek MakeUP demonstrates a strong digital presence and operational capability, which can be leveraged to enhance online sales channels and personalized marketing strategies.

Focus on Social Causes Campaigns addressing makeup shaming and activism signify a brand aligned with social values, opening opportunities for partnerships with socially conscious organizations and campaigns targeting ethically-minded consumers.