Insights

Growing Market Presence SleepyCat has established itself as a notable player in India's direct-to-consumer mattress and sleep solutions market, with recognition as a top retail startup and one of the top 100 D2C brands. This strong brand positioning suggests opportunities for partnerships or expanding distribution channels.

Innovative Product Line The company continually launches new products like the Couple Pillow and runs targeted campaigns featuring sports personalities, demonstrating a focus on product innovation and brand differentiation. There is potential for collaboration on co-branded campaigns or custom sleep solutions.

Recent Acquisition Interest Springwel Mattress's acquisition of SleepyCat indicates a significant shift towards consolidation in the sleep industry, creating opportunities for B2B partnerships, bulk purchasing agreements, or strategic alliances with key players for market expansion.

Emphasis on Digital Marketing Utilizing platforms like Facebook, Google Optimize, and Bing Ads, SleepyCat actively invests in digital marketing to reach its consumer base. This presents opportunities for joint marketing initiatives or targeted ad collaborations to amplify reach.

Potential for Sales Expansion With a relatively low funding amount of $3.8M and a focus on direct-to-consumer sales, there is scope to explore wholesale or B2B sales channels, including furniture retailers, clinics, or hospitality providers, to accelerate sales growth.

SleepyCat Tech Stack

SleepyCat uses 8 technology products and services including Google Optimize, Admitad, Hotjar, and more. Explore SleepyCat's tech stack below.

  • Google Optimize
    A/B Testing
  • Admitad
    Affiliate Advertising Networks
  • Hotjar
    Analytics
  • MySQL
    Database
  • jQuery
    Javascript Libraries
  • Microsoft Azure
    Platform As A Service
  • PHP
    Programming Languages
  • jQuery Waypoints
    Web Tools And Plugins

Media & News

SleepyCat's Email Address Formats

SleepyCat uses at least 1 format(s):
SleepyCat Email FormatsExamplePercentage
First@sleepycat.inJohn@sleepycat.in
49%
LFirst@sleepycat.inDJohn@sleepycat.in
1%
First@sleepycat.inJohn@sleepycat.in
49%
LFirst@sleepycat.inDJohn@sleepycat.in
1%

Frequently Asked Questions

Where is SleepyCat's headquarters located?

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SleepyCat's main headquarters is located at Unitech Cyber Park, Gurgaon, Haryana 122003, IN. The company has employees across 2 continents, including AsiaNorth America.

What is SleepyCat's official website and social media links?

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SleepyCat's official website is sleepycat.in and has social profiles on LinkedInCrunchbase.

What is SleepyCat's NAICS code?

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SleepyCat's NAICS code is 337 - Furniture and Related Product Manufacturing.

How many employees does SleepyCat have currently?

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As of October 2025, SleepyCat has approximately 110 employees across 2 continents, including AsiaNorth America. Key team members include Chief Operating Officer: K. A.Vice President Operations And Customer Experiance: A. C.Head Of Product & Engineering: P. W.. Explore SleepyCat's employee directory with LeadIQ.

What industry does SleepyCat belong to?

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SleepyCat operates in the Furniture and Home Furnishings Manufacturing industry.

What technology does SleepyCat use?

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SleepyCat's tech stack includes Google OptimizeAdmitadHotjarMySQLjQueryMicrosoft AzurePHPjQuery Waypoints.

What is SleepyCat's email format?

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SleepyCat's email format typically follows the pattern of First@sleepycat.in. Find more SleepyCat email formats with LeadIQ.

How much funding has SleepyCat raised to date?

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As of October 2025, SleepyCat has raised $3.8M in funding. The last funding round occurred on Aug 16, 2021 for $3.8M.

When was SleepyCat founded?

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SleepyCat was founded in 2017.
SleepyCat

SleepyCat

Furniture and Home Furnishings ManufacturingIndia51-200 Employees

At SleepyCat, we believe better sleep starts with simpler solutions.

Founded in 2017, we’re a sleep innovation company on a mission to make rest easy, accessible, and truly restorative. We’re rethinking how India sleeps by cutting through the jargon, challenging outdated norms, and designing smarter, science-backed sleep essentials.

From pioneering mattress-in-a-box delivery in India to creating proprietary technologies that enhance comfort and cooling, our focus is simple: help people rest better, every night.

Every SleepyCat product is proudly made in India and built with the modern sleeper in mind — combining thoughtful design, quality materials, and direct-to-door convenience.

Because we’re not just making mattresses.
We’re building the future of rest.

SleepyCat – Welcome to the REST of your life.

Section iconCompany Overview

Headquarters
Unitech Cyber Park, Gurgaon, Haryana 122003, IN
NAICS Code
337 - Furniture and Related Product Manufacturing
Founded
2017
Employees
51-200

Section iconFunding & Financials

  • $3.8M

    SleepyCat has raised a total of $3.8M of funding over 2 rounds. Their latest funding round was raised on Aug 16, 2021 in the amount of $3.8M.

  • $1M$10M

    SleepyCat's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $3.8M

    SleepyCat has raised a total of $3.8M of funding over 2 rounds. Their latest funding round was raised on Aug 16, 2021 in the amount of $3.8M.

  • $1M$10M

    SleepyCat's revenue is estimated to be in the range of $1M$10M

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