Banks Backed Startup Slyp is Australia's only independent startup backed by all four major banks, a significant point of leverage in establishing trust and credibility with financial institutions seeking innovative advertising services.

Customer Experience Focus With a core DNA centered on customer experience, Slyp's transaction enrichment platform can resonate strongly with retailers looking to enhance their customer engagement strategies through personalized and data-driven approaches.

Award-Winning Technology By leveraging a tech stack that includes platforms like Salesforce and PayPal, Slyp showcases a commitment to cutting-edge technology that can appeal to companies seeking partners with a strong technological foundation.

Funding Potential Having secured $25 million in funding, Slyp demonstrates financial stability and potential for growth, making it an attractive option for businesses looking to collaborate with a stable and well-supported partner.

Competitive Landscape Position In a space with competitors ranging from smaller startups to large corporations like Adyen and Stripe, Slyp's position as a mid-sized company can offer a unique blend of agility and experience that may resonate well with businesses seeking a balance in their advertising service providers.