Insights

Extensive Agent Network Smart Choice® has a large, nationwide distribution with over 10,000 independent agents across 45 states, presenting a broad market for carrier partnerships and cross-sell opportunities across personal, commercial, life, and health lines.

No-Fee Advantage The no-fee program value proposition can be leveraged to attract new agents and carriers seeking cost-efficient access, creating a strong selling point for onboarding and expanding market share without upfront agent costs.

Strategic Partnerships Existing and past partnerships with Covr Financial Technologies, Elephant Insurance, and Cowbell Cyber indicate receptivity to digital platforms and insurtech integrations, suggesting opportunities for more digital distribution deals and embedded insuretech solutions.

Leadership Momentum Recent leadership promotions and growth-focused appointments (SVP of InsurTech and Western regional director; COO appointment) signal ongoing scaling, opening doors for enterprise-level collaborations, joint product initiatives, and national marketing programs.

Growth with Acquisitions Past acquisitions such as Carriage Hill Insurance demonstrate a tendency toward consolidation and expanded agency capabilities, presenting potential for strategic partnerships that accelerate expanded product lines and geographic reach.

Smart Choice® Tech Stack

Smart Choice® uses 8 technology products and services including RequireJS, jQuery, iGoDigital, and more. Explore Smart Choice®'s tech stack below.

  • RequireJS
    Javascript Frameworks
  • jQuery
    Javascript Libraries
  • iGoDigital
    Personalization
  • PHP
    Programming Languages
  • Cloudflare Bot Management
    Security
  • X-Content-Type-Options
    Web & Portal Technology
  • Google Search Console
    Web Analytics
  • Twitter
    Widgets

Media & News

Smart Choice®'s Email Address Formats

Smart Choice® uses at least 1 format(s):
Smart Choice® Email FormatsExamplePercentage
FLast@smartchoiceagents.comJDoe@smartchoiceagents.com
84%
FirstL@smartchoiceagents.comJohnD@smartchoiceagents.com
11%
First.Last@smartchoiceagents.comJohn.Doe@smartchoiceagents.com
4%
Last@smartchoiceagents.comDoe@smartchoiceagents.com
1%

Frequently Asked Questions

What is Smart Choice®'s official website and social media links?

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Smart Choice®'s official website is smartchoiceagents.com and has social profiles on LinkedIn.

How much revenue does Smart Choice® generate?

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As of July 2026, Smart Choice®'s annual revenue is estimated to be $500M - $1B.

What is Smart Choice®'s NAICS code?

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Smart Choice®'s NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does Smart Choice® have currently?

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As of July 2026, Smart Choice® has approximately 283 employees across 5 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: A. L.Chief Accounting Officer: T. A.Chief Marketing Officer: J. G.. Explore Smart Choice®'s employee directory with LeadIQ.

What industry does Smart Choice® belong to?

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Smart Choice® operates in the Insurance industry.

What technology does Smart Choice® use?

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Smart Choice®'s tech stack includes RequireJSjQueryiGoDigitalPHPCloudflare Bot ManagementX-Content-Type-OptionsGoogle Search ConsoleTwitter.

What is Smart Choice®'s email format?

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Smart Choice®'s email format typically follows the pattern of FLast@smartchoiceagents.com. Find more Smart Choice® email formats with LeadIQ.

When was Smart Choice® founded?

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Smart Choice® was founded in 1994.
Smart Choice® logo

Smart Choice®

InsuranceNorth Carolina, United States201-500 Employees

Smart Choice Solutions operates a network that connects independent insurance agents with a broad set of markets and partners. It includes more than 10,000 independent agents and over 100 carrier partners, providing access to personal, commercial, life, and health insurance products. The program is no-fee and offers product training, sales and marketing support, and customized business solutions to help agents compete. The company is based in Greensboro, North Carolina, and serves agents across 45 states.

By coordinating relationships with multiple carriers and supplying tools and training, Smart Choice broadens agents' access and competitiveness beyond single-carrier or captive arrangements. In February 2025, the company promoted Jef Morgan to Senior Vice President of InsurTech, reflecting an emphasis on technology-enabled distribution.

Section iconCompany Overview

NAICS Code
524 - Insurance Carriers and Related Activities
Founded
1994
Employees
201-500

Section iconFunding & Financials

  • $500M - $1B

    Smart Choice®'s revenue is estimated to be in the range of $500M - $1B

Section iconFunding & Financials

  • $500M - $1B

    Smart Choice®'s revenue is estimated to be in the range of $500M - $1B

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