Strategic Partnerships Smart Meetings has a history of strategic alliances with major industry players and destinations, such as Caesars Entertainment and Destinations International, presenting opportunities to cross-sell sponsorships, co-branded content, and event collaborations to expand reach and ROI for hotels, venues, and destination marketing organizations.

C-suite Targeting With a revenue focus in the media and events space and awards like Smart Stars, there is potential to engage executive decision-makers at convention centers, hotels, and hospitality brands for premium sponsorships, ad placements, and exclusive CEU accredited programs.

Event Platform Upsell The monthly one-on-one appointment model reaching 15-25 meetings with meeting planners presents a channel to upsell enhanced visibility, premium lead generation, sponsored CEU sessions, and destination spotlights to hotels and venues seeking direct access to planners.

Content Monetization As a leading resource for meeting professionals with print and digital media, there are opportunities to sell enhanced content packages, sponsored editorial series, destination guides, and targeted advertising to hospitality brands looking for industry thought leadership.

Data and ROI Insights Partnerships to deepen ROI analytics with industry surveys (as seen with Caesars collaboration) can be leveraged to offer brands data-backed insights, benchmark reports, and impact studies that support sponsorship decisions and justify marketing spend.