Insights

Retail Partnerships Smarter ships to thousands of retailers including Best Buy, Amazon, Harrods, Lakeland and Currys, and has a European partnership with Liebherr. This broad distribution creates sales opportunities for original equipment manufacturer collaborations, co branded smart home devices, or wholesale licensing of FridgeCam and related products to retailers and strategic partners.

IoT Platform With WiFi enabled iKettle, Smarter Coffee and FridgeCam there is an existing IoT platform and customer install base. Potential buyers include hospitality, consumer electronics OEMs and smart home integrators seeking plug and play connectivity, data insights and cross sell opportunities through API licensing.

Growth Signals Revenue is currently in the under one million range with 3.3 million in funding, signaling early stage growth and willingness to scale. A sales approach could emphasize rapid time to value, multi site deployments and partnerships that reduce research and development costs for buyers.

Sustainability FridgeCam focuses on best before tracking and reducing food waste, positioning Smarter as a sustainability oriented solution. Retailers and grocers could partner on waste reduction programs, with data sharing on expiry trends and shopper insights to drive category management.

Talent Signals Active recruitment for iOS, Android, firmware and electronics roles indicates ongoing product development and roadmap expansion. This openness suggests opportunities for early stage pilots, co development deals and partnerships with tech services firms to speed time to market.

Smarter Tech Stack

Smarter uses 8 technology products and services including Google Ads, Chart.js, Flickity, and more. Explore Smarter's tech stack below.

  • Google Ads
    Advertising
  • Chart.js
    Javascript Graphics
  • Flickity
    Javascript Libraries
  • PayPal
    Payment Processing
  • American Express
    Payment Processing
  • X-XSS-Protection
    Security
  • MediaElement.js
    Video Players
  • X-Content-Type-Options
    Web & Portal Technology

Media & News

Smarter's Email Address Formats

Smarter uses at least 1 format(s):
Smarter Email FormatsExamplePercentage
First@smarter.amJohn@smarter.am
64%
Last@smarter.amDoe@smarter.am
27%
First.Middle@smarter.amJohn.Michael@smarter.am
9%

Frequently Asked Questions

Where is Smarter's headquarters located?

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Smarter's main headquarters is located at 11-13 Weston Street London, England se1 3er United Kingdom. The company has employees across 4 continents, including EuropeAfricaAsia.

What is Smarter's stock symbol?

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Smarter is a publicly traded company; the company's stock symbol is SWC.L.

What is Smarter's official website and social media links?

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Smarter's official website is smarter.am and has social profiles on LinkedInCrunchbase.

What is Smarter's SIC code NAICS code?

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Smarter's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified NAICS code is 334 - Computer and Electronic Product Manufacturing.

How many employees does Smarter have currently?

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As of June 2026, Smarter has approximately 25 employees across 4 continents, including EuropeAfricaAsia. Key team members include Ceo & Founder: C. L.Managing Director: I. L.. Explore Smarter's employee directory with LeadIQ.

What industry does Smarter belong to?

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Smarter operates in the Computers and Electronics Manufacturing industry.

What technology does Smarter use?

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Smarter's tech stack includes Google AdsChart.jsFlickityPayPalAmerican ExpressX-XSS-ProtectionMediaElement.jsX-Content-Type-Options.

What is Smarter's email format?

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Smarter's email format typically follows the pattern of First@smarter.am. Find more Smarter email formats with LeadIQ.

How much funding has Smarter raised to date?

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As of June 2026, Smarter has raised $3.3M in funding. The last funding round occurred on Dec 01, 2019 for $3.3M.

When was Smarter founded?

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Smarter was founded in 2013.
Smarter logo

Smarter

Computers and Electronics ManufacturingEngland, United Kingdom11-50 Employees

Smarter is a London-based company that designs and markets connected home devices, combining thoughtful design with practical electronics. It introduced the first Wi-Fi-enabled kettle and coffee machine, and has since launched FridgeCam, a wireless camera that retrofits into any refrigerator to create a smart fridge. FridgeCam features a best-before tracker and enables grocery planning by adding items to a shopping list, all aimed at reducing household food waste and simplifying daily living. Operating in the Computers and Electronics Manufacturing sector, Smarter distributes its products through a network of more than 3,000 retailers and maintains partnerships with manufacturers such as Liebherr; it was founded in 2013 by Christian Lane and is based in London, England. The company has a relatively small-to-mid-sized team, and current recruitment for software and hardware engineering roles indicates ongoing product development.

Section iconCompany Overview

Headquarters
11-13 Weston Street London, England se1 3er United Kingdom
Website
smarter.am
SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
Stock Symbol
SWC.L
NAICS Code
334 - Computer and Electronic Product Manufacturing
Founded
2013
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $3.3M

    Smarter has raised a total of $3.3M of funding over 4 rounds. Their latest funding round was raised on Dec 01, 2019 in the amount of $3.3M.

  • $1M

    Smarter's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $3.3M

    Smarter has raised a total of $3.3M of funding over 4 rounds. Their latest funding round was raised on Dec 01, 2019 in the amount of $3.3M.

  • $1M

    Smarter's revenue is estimated to be in the range of $1M

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