Insights

Loading spinner
Gathering insights about Smarter

Smarter Tech Stack

Smarter uses 8 technology products and services including Google Ads, Chart.js, Moment.js, and more. Explore Smarter's tech stack below.

  • Google Ads
    Advertising
  • Chart.js
    Javascript Graphics
  • Moment.js
    Javascript Libraries
  • Klarna Checkout
    Payment Processing
  • Mastercard
    Payment Processing
  • PushOwl Web Push Notifications
    Shopping Cart
  • MediaElement.js
    Video Players
  • Google Analytics
    Web Analytics

Media & News

Smarter's Email Address Formats

Smarter uses at least 1 format(s):
Smarter Email FormatsExamplePercentage
First@smarter.amJohn@smarter.am
39%
Last@smarter.amDoe@smarter.am
17%
First.Middle@smarter.amJohn.Michael@smarter.am
5%
First@smarter.amJohn@smarter.am
39%

Frequently Asked Questions

Where is Smarter's headquarters located?

Minus sign iconPlus sign icon
Smarter's main headquarters is located at 11-13 Weston Street, London, London SE1 3ER, GB. The company has employees across 4 continents, including EuropeAfricaAsia.

What is Smarter's stock symbol?

Minus sign iconPlus sign icon
Smarter is a publicly traded company; the company's stock symbol is SWC.AQ.

What is Smarter's official website and social media links?

Minus sign iconPlus sign icon
Smarter's official website is smarter.am and has social profiles on LinkedInCrunchbase.

What is Smarter's NAICS code?

Minus sign iconPlus sign icon
Smarter's NAICS code is 334 - Computer and Electronic Product Manufacturing.

How many employees does Smarter have currently?

Minus sign iconPlus sign icon
As of October 2025, Smarter has approximately 29 employees across 4 continents, including EuropeAfricaAsia. Key team members include Ceo & Founder: C. L.Managing Director: I. L.. Explore Smarter's employee directory with LeadIQ.

What industry does Smarter belong to?

Minus sign iconPlus sign icon
Smarter operates in the Computers and Electronics Manufacturing industry.

What technology does Smarter use?

Minus sign iconPlus sign icon
Smarter's tech stack includes Google AdsChart.jsMoment.jsKlarna CheckoutMastercardPushOwl Web Push NotificationsMediaElement.jsGoogle Analytics.

What is Smarter's email format?

Minus sign iconPlus sign icon
Smarter's email format typically follows the pattern of First@smarter.am. Find more Smarter email formats with LeadIQ.

How much funding has Smarter raised to date?

Minus sign iconPlus sign icon
As of October 2025, Smarter has raised $3.3M in funding. The last funding round occurred on Dec 01, 2019 for $3.3M.

When was Smarter founded?

Minus sign iconPlus sign icon
Smarter was founded in 2013.
Smarter

Smarter

Computers and Electronics ManufacturingUnited Kingdom11-50 Employees

Smarter is an award-winning London-based company responsible for bringing the world’s first Wi-Fi-enabled iKettle, Smarter Coffee machine and FridgeCam to market.

FridgeCam has now launched! FridgeCam, a wireless camera that can retrofit into any fridge turning it into a smart fridge, uses its best before tracker to show you which items are about to expire. You can add items to your shopping list, ready for your next grocery shop. With FridgeCam in your home, you can minimise your food waste, forever.
 
All of Smarter’s products intend to make life easier by bringing together the best of technology and the best of design to ensure that living Smarter is a reality.
 
Founded in 2013 by serial entrepreneur Christian Lane, the Smarter now trades into over 3000 online and in-store retailers, including Best Buy, Amazon, Harrods, Lakeland, Dixons Currys. Smarter also has a number of industry partnerships, including with European manufacturer, Liebherr.

Currently recruiting!
We are currently recruiting for a number of positions:
 
·             iOS developer

·             Android developer

·             Firmware developer/programmer

·             Electronics engineer

Section iconCompany Overview

Headquarters
11-13 Weston Street, London, London SE1 3ER, GB
Website
smarter.am
Stock Symbol
SWC.AQ
NAICS Code
334 - Computer and Electronic Product Manufacturing
Founded
2013
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $3.3M

    Smarter has raised a total of $3.3M of funding over 4 rounds. Their latest funding round was raised on Dec 01, 2019 in the amount of $3.3M.

  • $1M

    Smarter's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $3.3M

    Smarter has raised a total of $3.3M of funding over 4 rounds. Their latest funding round was raised on Dec 01, 2019 in the amount of $3.3M.

  • $1M

    Smarter's revenue is estimated to be in the range of $1M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.