Sustainable packaging The company has a history of adopting plastic-free and recyclable packaging across products, including global rollout since 2021, presenting an opportunity to upsell eco-friendly packaging solutions, materials sourcing partnerships, and cross-sell to retailers prioritizing sustainability.

Global expansion With manufacturing in New Jersey and Ontario and ongoing product diversification across sizes and seasonal lines, there is potential to expand co-packing, private-label opportunities, and geographic distribution deals with retailers seeking diversified confectionery suppliers.

School & youth markets Recent launch of Smarties U signals a focus on student engagement and brand education; sales opportunities exist in school programs, promotions, licensing, and partnerships with educational retailers or campuses for experiential marketing and school fundraising.

Diverse product suite A broad portfolio from Original rolls to seasonal and novelty items opens cross-sell opportunities in gift bundles, party assortments, and retailer end-cap SKUs; potential for private-label or seasonal co-branded packaging with major retailers.

Mid-market growth Current revenue range and small-to-mid employee base indicate opportunity to win distributors and mid-tier retailers seeking nimble, family-owned suppliers; emphasize flexible MOQs, agile product customization, and dedicated support to win placement against larger peers.