Insights

Growing Sustainability Efforts Smarties Candy Company's initiative to introduce recyclable paper packaging and plastic-free alternatives signals a strong focus on sustainability. This creates opportunities for sales partners providing eco-friendly packaging solutions or sustainable materials to align with their environmental commitments.

Expanding Product Innovation The launch of new product formats such as chocolate bars stuffed with mini Smarties and seasonal themed packaging demonstrates a commitment to innovation. Sales opportunities exist in offering complementary packaging, merchandising solutions, or new product development support to enhance their product lineup.

Market Expansion Strategy Smarties' recent launch of Smarties U and partnerships with retail and travel sectors indicate a focus on broader market engagement and experiential marketing. This presents avenues for sales in promotional merchandise, branded packaging, and educational engagement tools to strengthen consumer connection.

Global Sustainability Leadership Their efforts to eliminate plastic packaging worldwide and supply recyclable packaging for their products highlight an environmentally conscious brand image. Companies providing sustainable logistics, supply chain solutions, or eco-credentials could leverage this shift to support their global initiatives.

Technology Adoption The use of digital tools such as WordPress, MySQL, and various online platforms for marketing and engagement indicates a digitally savvy operation. This opens opportunities for digital marketing services, eCommerce enhancement, and data management solutions to support their online growth.

Smarties Candy Company Tech Stack

Smarties Candy Company uses 8 technology products and services including cdnjs, WordPress, MySQL, and more. Explore Smarties Candy Company's tech stack below.

  • cdnjs
    Content Delivery Network
  • WordPress
    Content Management System
  • MySQL
    Database
  • Twemoji
    Font Scripts
  • Slick
    Javascript Libraries
  • jQuery Migrate
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • Gravity Forms
    Web Platform Extensions

Media & News

Smarties Candy Company's Email Address Formats

Smarties Candy Company uses at least 1 format(s):
Smarties Candy Company Email FormatsExamplePercentage
FLast@smarties.comJDoe@smarties.com
47%
First.Last@smarties.comJohn.Doe@smarties.com
3%
FLast@smarties.comJDoe@smarties.com
47%
First.Last@smarties.comJohn.Doe@smarties.com
3%

Frequently Asked Questions

What is Smarties Candy Company's phone number?

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You can contact Smarties Candy Company's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Smarties Candy Company's official website and social media links?

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Smarties Candy Company's official website is smarties.com and has social profiles on LinkedIn.

How much revenue does Smarties Candy Company generate?

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As of January 2026, Smarties Candy Company's annual revenue is estimated to be $60M.

What is Smarties Candy Company's SIC code NAICS code?

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Smarties Candy Company's SIC code is 2064 - Candy and Other Confectionery Products NAICS code is 311 - Food Manufacturing.

How many employees does Smarties Candy Company have currently?

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As of January 2026, Smarties Candy Company has approximately 32 employees across 2 continents, including North AmericaEurope. Key team members include Chief Information Officer: L. C.Vice President Of Sales And Marketing: E. O.President And General Manager: J. D.. Explore Smarties Candy Company's employee directory with LeadIQ.

What industry does Smarties Candy Company belong to?

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Smarties Candy Company operates in the Food and Beverage Manufacturing industry.

What technology does Smarties Candy Company use?

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Smarties Candy Company's tech stack includes cdnjsWordPressMySQLTwemojiSlickjQuery MigratejQueryGravity Forms.

What is Smarties Candy Company's email format?

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Smarties Candy Company's email format typically follows the pattern of FLast@smarties.com. Find more Smarties Candy Company email formats with LeadIQ.

When was Smarties Candy Company founded?

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Smarties Candy Company was founded in 1949.

Smarties Candy Company

Food and Beverage ManufacturingNew Jersey, United States11-50 Employees

Welcome to Smarties Candy Company, a dynamic family-owned business since our establishment in 1949 by the visionary Edward Dee. Today, our company is proudly women-run, led by 5th generation candy makers, Co-Presidents Sarah Dee, Jessica Dee Sawyer, and Liz Dee alongside the incredible Smarties Team.
 
At Smarties Candy Company, we take pride in crafting joy through our wide array of delectable treats. With over 2 billion candy rolls produced annually, our commitment to quality and innovation shines through. Our candy-making legacy thrives in two state-of-the-art facilities located in Union, New Jersey, and Newmarket, Ontario, where Smarties are meticulously crafted 24 hours a day. For more information on local employment opportunities reach out to us at smarties.com/contact-us. 
 
Smarties are more than an iconic candy; they're a tradition, a symbol of celebration, and a burst of flavor that transcends generations. Our diverse product lineup includes the timeless Original Smarties® rolls, available in Smarties® Mini, Giant Smarties®, and Mega Smarties® sizes. Explore the thrill of our X-treme Sour Smarties®, take a vacation with Tropical Smarties®, or express sweet sentiments with Love Hearts®. Our collection extends beyond rolls to Smarties® Candy Necklaces, Smarties® Candy Monies, Smarties® Lollies, Smarties® Mega Lollies, and the irresistibly chewy Smarties® Squashies. Explore our exclusive seasonal offerings with festively themed Smarties® packaging and products for Valentine’s Day, Easter, and Halloween. Those who can’t get enough can try Smarties® Smart Mix and Smarties® Parties variety bags! 
 
As we continue to build sweet memories, Smarties Candy Company remains dedicated to spreading happiness wherever candy is enjoyed. Join us on our journey, and together, let's make every moment a little sweeter.

Section iconCompany Overview

Phone number
SIC Code
2064 - Candy and Other Confectionery Products
NAICS Code
311 - Food Manufacturing
Founded
1949
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    Smarties Candy Company's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Smarties Candy Company's revenue is estimated to be in the range of $1M$10M

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