Insights

Market Presence Smartly operates in the human resources services industry within New Zealand, serving mid-sized organizations with 51-200 employees, indicating a target market that values integrated HR and payroll solutions.

Revenue Potential With annual revenues ranging from 1 million to 10 million dollars, Smartly presents substantial growth opportunities for partnerships focused on expanding payroll and HR automation solutions.

Tech Stack Compatibility The company's utilization of cloud services and automation tools such as Cloudflare and HubSpot suggests openness to innovative cloud-based SaaS integrations, creating potential sales avenues through complementary technology solutions.

Growth Opportunities Given its recent focus on all-in-one payroll and people management tools, there is scope to cross-sell HR software enhancements or add-on modules to existing clients seeking comprehensive employee management systems.

Competitive Positioning Smartly's focus on automating payroll and HR administrative tasks positions it well against competitors, making it a promising partner for firms offering complementary HR tech or looking to target similar SME segments.

Smartly Tech Stack

Smartly uses 8 technology products and services including Linkedin Insight Tag, Facebook Pixel, Fastly, and more. Explore Smartly's tech stack below.

  • Linkedin Insight Tag
    Analytics
  • Facebook Pixel
    Analytics
  • Fastly
    Content Delivery Network
  • Cloudflare CDN
    Content Delivery Network
  • Cloudflare
    Content Management System
  • HubSpot Content Hub
    Content Management System
  • PHP
    Programming Languages
  • X-UA-Compatible
    Web Tools And Plugins

Media & News

Smartly's Email Address Formats

Smartly uses at least 2 format(s):
Smartly Email FormatsExamplePercentage
First@smartpayroll.co.nzJohn@smartpayroll.co.nz
82%
First.L@smartpayroll.co.nzJohn.D@smartpayroll.co.nz
9%
Middle@smartpayroll.co.nzMichael@smartpayroll.co.nz
6%
First.Last@smartpayroll.co.nzJohn.Doe@smartpayroll.co.nz
3%

Frequently Asked Questions

Where is Smartly's headquarters located?

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Smartly's main headquarters is located at 45 Knights Road Avalon, Wellington 5010 New Zealand. The company has employees across 5 continents, including OceaniaAfricaEurope.

What is Smartly's phone number?

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You can contact Smartly's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Smartly's official website and social media links?

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Smartly's official website is smartly.co.nz and has social profiles on LinkedIn.

What is Smartly's SIC code NAICS code?

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Smartly's SIC code is 8999 - Services, Not Elsewhere Classified NAICS code is 541612 - Human Resources Consulting Services.

How many employees does Smartly have currently?

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As of February 2026, Smartly has approximately 136 employees across 5 continents, including OceaniaAfricaEurope. Key team members include Chief Executive: M. C.Head Of Revenue Operations: M. K.Head Of Sales: N. B.. Explore Smartly's employee directory with LeadIQ.

What industry does Smartly belong to?

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Smartly operates in the Human Resources Services industry.

What technology does Smartly use?

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Smartly's tech stack includes Linkedin Insight TagFacebook PixelFastlyCloudflare CDNCloudflareHubSpot Content HubPHPX-UA-Compatible.

What is Smartly's email format?

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Smartly's email format typically follows the pattern of First@smartpayroll.co.nz. Find more Smartly email formats with LeadIQ.

Smartly

Human Resources ServicesWellington, New Zealand51-200 Employees

From setting up new employees, to managing all their information, to sorting their pay and timesheets, Smartly lets you do it all in one place, cutting down your workload and freeing up your headspace.
We have been making it simple for Kiwi businesses since 2004, automating payroll calculations accurately, on time, and in line with legislation, saving you time and stress.  Plus, now with our People Management add-on you can manage all your payroll and people admin in one place.

Section iconCompany Overview

Headquarters
45 Knights Road Avalon, Wellington 5010 New Zealand
Phone number
SIC Code
8999 - Services, Not Elsewhere Classified
NAICS Code
541612 - Human Resources Consulting Services
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    Smartly's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Smartly's revenue is estimated to be in the range of $1M$10M

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