Insights

Independent Lodging Smartness targets enabling properties to operate independently from OTAs and manual tasks, presenting a sales opportunity to offer revenue management and automation solutions that reduce reliance on third-party platforms.

AI Powered With a focus on AI driven optimization for pricing and operations, there is potential to position advanced analytics and machine learning capabilities as a core differentiator for maximizing occupancy and revenue.

European Expansion Recent funding rounds and European expansion efforts indicate growth momentum and a need for scalable technology partnerships, making this a prime time to engage in co-selling or integration opportunities.

Tech Stack Fit Utilizes modern technologies such as Node.js, NoSQL, and AI tooling, suggesting compatibility with mid-market hospitality platforms and potential for seamless integrations or API-based partnerships.

Market Positioning Positioned among revenue management and pricing competitors with modest employee counts and mid-range revenue, creating a buyer persona for SMB-to-mid-market lodging properties seeking cost-effective automation and independent operation.

Smartness Tech Stack

Smartness uses 8 technology products and services including LinkedIn Ads, Pinecone, Continuous Delivery, and more. Explore Smartness's tech stack below.

  • LinkedIn Ads
    Advertising
  • Pinecone
    Application Development & Management
  • Continuous Delivery
    Continuous Integration
  • NoSQL
    Database
  • Matplotlib
    Frameworks And Libraries
  • Node.js
    Programming Languages
  • Linux
    Programming Languages
  • HTML5
    Web Tools And Plugins

Smartness's Email Address Formats

Smartness uses at least 2 format(s):
Smartness Email FormatsExamplePercentage
First@smartpricing.itJohn@smartpricing.it
82%
First.Last@smartpricing.itJohn.Doe@smartpricing.it
15%
Last@smartpricing.itDoe@smartpricing.it
3%

Frequently Asked Questions

What is Smartness's official website and social media links?

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Smartness's official website is smartness.com and has social profiles on LinkedIn.

How much revenue does Smartness generate?

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As of July 2026, Smartness's annual revenue is estimated to be $1M - $10M.

What is Smartness's NAICS code?

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Smartness's NAICS code is 5112 - Software Publishers.

How many employees does Smartness have currently?

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As of July 2026, Smartness has approximately 189 employees across 3 continents, including EuropeSouth AmericaAsia. Key team members include Cxo: F. B. M.Chief Marketing Officer: A. M.Chief Financial Officer: F. F.. Explore Smartness's employee directory with LeadIQ.

What industry does Smartness belong to?

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Smartness operates in the Software Development industry.

What technology does Smartness use?

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Smartness's tech stack includes LinkedIn AdsPineconeContinuous DeliveryNoSQLMatplotlibNode.jsLinuxHTML5.

What is Smartness's email format?

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Smartness's email format typically follows the pattern of First@smartpricing.it. Find more Smartness email formats with LeadIQ.

When was Smartness founded?

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Smartness was founded in 2020.
Smartness logo

Smartness

Software DevelopmentTrentino-South Tyrol, Italy51-200 Employees

Smartness develops AI-powered software for the lodging sector, focusing on automating pricing and online operations to reduce dependence on OTAs and manual tasks. Headquartered in Arco, in the Trentino-South Tyrol region of northern Italy, the company targets lodging businesses seeking greater operational independence. Its offering aims to help hotels and other lodging hosts unlock revenue potential through automated workflows.

In the software development field, Smartness operates in the hospitality tech space with a vertical SaaS focus. The company positions its product as a path to independent, scalable operations by removing intermediaries and repetitive administrative tasks.

Section iconCompany Overview

NAICS Code
5112 - Software Publishers
Founded
2020
Employees
51-200

Section iconFunding & Financials

  • $1M - $10M

    Smartness's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $1M - $10M

    Smartness's revenue is estimated to be in the range of $1M - $10M

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