Insights

Independent Lodging Smartness targets enabling properties to operate independently from OTAs and manual tasks, presenting a sales opportunity to offer revenue management and automation solutions that reduce reliance on third-party platforms.

AI Powered With a focus on AI driven optimization for pricing and operations, there is potential to position advanced analytics and machine learning capabilities as a core differentiator for maximizing occupancy and revenue.

European Expansion Recent funding rounds and European expansion efforts indicate growth momentum and a need for scalable technology partnerships, making this a prime time to engage in co-selling or integration opportunities.

Tech Stack Fit Utilizes modern technologies such as Node.js, NoSQL, and AI tooling, suggesting compatibility with mid-market hospitality platforms and potential for seamless integrations or API-based partnerships.

Market Positioning Positioned among revenue management and pricing competitors with modest employee counts and mid-range revenue, creating a buyer persona for SMB-to-mid-market lodging properties seeking cost-effective automation and independent operation.

Similar companies to Smartness

Smartness Tech Stack

Smartness uses 8 technology products and services including Microsoft Advertising, Mixpanel, GitHub, and more. Explore Smartness's tech stack below.

Smartness's Email Address Formats

Smartness uses at least 3 email formats:
Smartness Email FormatsExamplePercentage
First@smartpricing.itJohn@smartpricing.it
81%
First.Last@smartpricing.itJohn.Doe@smartpricing.it
16%
Last@smartpricing.itDoe@smartpricing.it
3%

Frequently Asked Questions

What is Smartness's official website and social media links?

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Smartness's official website is smartness.com and has social profiles on LinkedIn.

How much revenue does Smartness generate?

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As of August 2026, Smartness's annual revenue is estimated to be $1M - $10M.

What is Smartness's NAICS code?

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Smartness's NAICS code is 5112 - Software Publishers.

How many employees does Smartness have currently?

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As of August 2026, Smartness has approximately 206 employees across 3 continents, including Europe, South America and Asia. Key team members include Cxo: F. B. M., Chief Marketing Officer: A. M. and Chief Financial Officer: F. F. Explore Smartness's employee directory with LeadIQ.

What industry does Smartness belong to?

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Smartness operates in the Software Development industry.

What technology does Smartness use?

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Smartness's tech stack includes Microsoft Advertising, Mixpanel, GitHub, GitLab CI, Snowflake, Pardot, ActiveCampaign and MouseFlow.

What is Smartness's email format?

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Smartness's email format typically follows the pattern of First@smartpricing.it. Find more Smartness email formats with LeadIQ.

How much funding has Smartness raised to date?

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As of August 2026, Smartness has raised $72M in funding. The last funding round occurred on May 04, 2026.

When was Smartness founded?

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Smartness was founded in 2020.
Smartness logo

Smartness

Software DevelopmentTrentino-South Tyrol, Italy201-500 Employees

Smartness develops AI-powered software for the lodging sector, focusing on automating pricing and online operations to reduce dependence on OTAs and manual tasks. Headquartered in Arco, in the Trentino-South Tyrol region of northern Italy, the company targets lodging businesses seeking greater operational independence. Its offering aims to help hotels and other lodging hosts unlock revenue potential through automated workflows.

In the software development field, Smartness operates in the hospitality tech space with a vertical SaaS focus. The company positions its product as a path to independent, scalable operations by removing intermediaries and repetitive administrative tasks.

Section iconCompany Overview

NAICS Code
5112 - Software Publishers
Founded
2020
Employees
201-500

Section iconFunding & Financials

  • $72M

    Smartness has raised a total of $72M of funding over 6 rounds. Their latest funding round was raised on May 04, 2026 as a Debt Financing.

  • $1M - $10M

    Smartness's revenue is estimated to be in the range of $1M - $10M

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