Insights

Target 1P Brands Boomerang Commerce delivers machine learning driven growth automation for 1P brands on Amazon, with marquee customers such as Kimberly-Clark, Kellogg, and Logitech, signaling strong cross sell opportunities to other large consumer brands seeking ROI on Amazon sales.

Data driven Edge The CommerceIQ platform processes billions of ecommerce signals in real time from over 50,000 brands across hundreds of retailers, enabling highly actionable insights for expanding to additional channels.

Credibility and Backing Led by Amazon veterans and backed by Madrona Venture Group, Shasta Ventures and Trinity Ventures, Boomerang has a strong credibility base to win enterprise teams and accelerate introductions via investor networks.

Marketing Tech Fit A tech stack including HubSpot, Pardot and Drift indicates strong marketing automation, CRM capabilities, and live chat support, enabling joint GTM programs and smoother integrations with customer marketing teams.

Competitive Positioning Historically positioned in the growth automation space, Boomerang can differentiate on end to end Amazon optimization and pursue multi retailer pricing and growth use cases, leveraging its data moat and existing enterprise references.

Similar companies to Boomerang Commerce

Boomerang Commerce Tech Stack

Boomerang Commerce uses 8 technology products and services including Contentful, Twemoji, Backbone.js, and more. Explore Boomerang Commerce's tech stack below.

Contentful
Content Management System
Twemoji
Font Scripts
Backbone.js
Javascript Frameworks
Modernizr
Javascript Libraries
Drift
Live Chat
Pardot
Marketing
HubSpot
Marketing Automation
PHP
Programming Languages

Media & News

CommerceIQ, Inc. identified as competitor of Amazon.com, Inc..
CommerceIQ was originally Boomerang Commerce, which was a dynamic pricing software for multi-brand retail companies to better compete with the likes of Amazon.
Jul 27, 2022 | www.madrona.com

Boomerang Commerce's Email Address Formats

Boomerang Commerce uses at least 1 format(s):

Boomerang Commerce Email Formats	Example	Percentage
First@boomerangcommerce.com	John@boomerangcommerce.com	43%
First.Last@boomerangcommerce.com	John.Doe@boomerangcommerce.com	27%
Last@boomerangcommerce.com	Doe@boomerangcommerce.com	18%
FLast@boomerangcommerce.com	JDoe@boomerangcommerce.com	12%

Frequently Asked Questions

Where is Boomerang Commerce's headquarters located?

Boomerang Commerce's main headquarters is located at 425 North Whisman Road Mountain View, California 94043 United States. The company has employees across 4 continents, including AsiaNorth AmericaEurope.

What is Boomerang Commerce's phone number?

You can contact Boomerang Commerce's main corporate office by phone at

+1-650-625-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Boomerang Commerce's official website and social media links?

Boomerang Commerce's official website is boomerangcommerce.com and has social profiles on LinkedIn Crunchbase.

What is Boomerang Commerce's NAICS code?

Boomerang Commerce's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Boomerang Commerce have currently?

As of May 2026, Boomerang Commerce has approximately 78 employees across 4 continents, including AsiaNorth AmericaEurope. Key team members include CEO - Growth Automation: G. H.Chief Executive Officer: G. H.Head Of Sales: M. H.. Explore Boomerang Commerce's employee directory with LeadIQ.

What industry does Boomerang Commerce belong to?

Boomerang Commerce operates in the Technology, Information and Internet industry.

What technology does Boomerang Commerce use?

Boomerang Commerce's tech stack includes ContentfulTwemojiBackbone.jsModernizrDriftPardotHubSpotPHP.

What is Boomerang Commerce's email format?

Boomerang Commerce's email format typically follows the pattern of First@boomerangcommerce.com. Find more Boomerang Commerce email formats with LeadIQ.

When was Boomerang Commerce founded?

Boomerang Commerce was founded in 2012.

Boomerang Commerce

Q: How many employees does Boomerang Commerce have currently?

Boomerang Commerce has approximately 78 employees.

Q: What technology does Boomerang Commerce use?

Boomerang Commerce's tech stack includes Contentful, Piwik, Pardot, Twitter, Underscore.js.

Q: What is Boomerang Commerce's NAICS code?

Boomerang Commerce's NAICS code is 5415 (Computer Systems Design and Related Services).

Technology, Information and InternetCalifornia, United States51-200 Employees

Boomerang Commerce is a technology company headquartered in Mountain View, California, at 425 North Whisman Road (94043), operating in the Technology, Information and Internet industry. Founded in 2012 and led by veterans from Amazon, it develops growth automation software for 1P brands selling on Amazon. The CommerceIQ platform provides an automated, end-to-end solution that uses machine learning to drive growth on Amazon for brands such as Kimberly-Clark, Kellogg and Logitech. Boomerang collects and processes billions of e-commerce signals in real time, analyzing data from over 50,000 brands across hundreds of retailers. The company is backed by Madrona Venture Group, Shasta Ventures and Trinity Ventures and has 51-200 employees.

Company Overview

Headquarters: 425 North Whisman Road Mountain View, California 94043 United States
Phone number: +1-650-625-****
Website: boomerangcommerce.com
NAICS Code: 5415 - Computer Systems Design and Related Services
Founded: 2012
Employees: 51-200