Largest EFTPOS Network Smartpay is the largest independent EFTPOS provider in Australia and New Zealand, servicing over 25,000 merchants with around 35,000 terminals, indicating strong cross-sell opportunities across both markets and a broad merchant base.

NZ Direct Connector In New Zealand, Smartpay is the largest direct connector of EFTPOS terminals to Paymark, suggesting potential for expanding partnerships with merchants seeking streamlined payment integrations and enhancements to settlement efficiency.

Growth Markets Operating in both Australia and New Zealand as a payments facilitator and card acquiring provider positions Smartpay to upsell additional value‑added services, such as credit/debit processing and merchant financing options, to current clients.

Mid‑Market Opportunity With a merchant base around 25,000 and a regional focus, there is a sizeable opportunity to accelerate penetration in mid‑market segments by offering scalable payment solutions, analytics, and omni‑channel capabilities.

Tech & Partnerships Smartpay’s tech stack and partnerships indicate openness to digital marketing and integration enhancements; sales teams can target merchants for upgraded terminals, enhanced security features, and data‑driven payment experiences using familiar platforms.