Insights

Market Leadership Smartpay is the largest independent EFTPOS provider in Australia and New Zealand, serving over 25,000 merchants with approximately 35,000 terminals. This extensive merchant base indicates a significant market presence and potential for upselling or expanding payment solutions.

Technological Infrastructure Leveraging a robust tech stack including Google Cloud, Microsoft Advertising, and PHP, Smartpay emphasizes modern, scalable payment technology, providing opportunities to introduce innovative integrations or advanced payment features to their current offerings.

Growth Opportunities With a revenue range of 1 to 10 million dollars and a sizable team of up to 200 employees, there is room to support their expansion efforts through tailored solutions that enhance merchant payment experiences or facilitate market penetration in Australia and New Zealand.

Strategic Partnerships Smartpay maintains long-standing relationships with banking partners and is a key connector to the Paymark platform in New Zealand, suggesting potential for collaboration on new financial products or payment processing upgrades with partners looking to innovate their payment networks.

Competitive Edge As the dominant direct connector for EFTPOS in New Zealand and a growing payment facilitator in Australia, Smartpay represents an opportunity to offer complementary services such as value-added transaction analytics or end-to-end payment solutions to deepen their competitive advantage.

Similar companies to Smartpay New Zealand

Smartpay New Zealand Tech Stack

Smartpay New Zealand uses 8 technology products and services including Microsoft Advertising, Bing Ads, Google Workspace, and more. Explore Smartpay New Zealand's tech stack below.

  • Microsoft Advertising
    Advertising
  • Bing Ads
    Advertising Networks
  • Google Workspace
    Email
  • Google Cloud
    Infrastructure As A Service
  • jQuery Migrate
    Javascript Libraries
  • PHP
    Programming Languages
  • LiteSpeed
    Web Servers
  • Facebook
    Widgets

Media & News

Smartpay New Zealand's Email Address Formats

Smartpay New Zealand uses at least 1 format(s):
Smartpay New Zealand Email FormatsExamplePercentage
First.Last@smartpay.co.nzJohn.Doe@smartpay.co.nz
97%
First@smartpay.co.nzJohn@smartpay.co.nz
1%
Last@smartpay.co.nzDoe@smartpay.co.nz
1%
FirstL@smartpay.co.nzJohnD@smartpay.co.nz
1%

Frequently Asked Questions

Where is Smartpay New Zealand's headquarters located?

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Smartpay New Zealand's main headquarters is located at 205 – 209 Wairau Road, Wairau Valley Auckland, 0627, NZ. The company has employees across 4 continents, including OceaniaAsiaNorth America.

What is Smartpay New Zealand's phone number?

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You can contact Smartpay New Zealand's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Smartpay New Zealand's official website and social media links?

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Smartpay New Zealand's official website is smartpay.co.nz and has social profiles on LinkedIn.

What is Smartpay New Zealand's NAICS code?

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Smartpay New Zealand's NAICS code is 52 - Finance and Insurance.

How many employees does Smartpay New Zealand have currently?

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As of October 2025, Smartpay New Zealand has approximately 136 employees across 4 continents, including OceaniaAsiaNorth America. Key team members include Chief Technology Officer: A. P.Chief Customer Officer Anz: L. W.Chief Financial Officer: C. B.. Explore Smartpay New Zealand's employee directory with LeadIQ.

What industry does Smartpay New Zealand belong to?

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Smartpay New Zealand operates in the Financial Services industry.

What technology does Smartpay New Zealand use?

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Smartpay New Zealand's tech stack includes Microsoft AdvertisingBing AdsGoogle WorkspaceGoogle CloudjQuery MigratePHPLiteSpeedFacebook.

What is Smartpay New Zealand's email format?

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Smartpay New Zealand's email format typically follows the pattern of First.Last@smartpay.co.nz. Find more Smartpay New Zealand email formats with LeadIQ.

Smartpay New Zealand

Financial ServicesNew Zealand51-200 Employees

Smartpay Holdings Limited is the listed Company trading as Smartpay (“NZX:SPY, ASX:SMP”)

Smartpay is Australia and New Zealand’s largest independent full-service EFTPOS provider. We service over 25,000 merchants with approximately 35,000 secure and feature-rich EFTPOS terminals.

In New Zealand, we are the largest direct connector of EFTPOS terminals to Paymark, the central electronic payment processing platform. We have long standing relationships with our bank partners ranging from terminal supply to fully outsourced service offerings. 

In Australia, we are a payment facilitator providing credit and debit card acquiring through EFTPOS terminals, challenging the traditional payments space, and delivering business owners with payment products especially built for them.
 
At Smartpay our vision is to be the payments partner of choice by providing the best customer experience to ensure our merchants can take payments anywhere, any time, every time. 

We aim to add value to our customers, our people, investors and our community in everything we do.

Section iconCompany Overview

Headquarters
205 – 209 Wairau Road, Wairau Valley Auckland, 0627, NZ
Phone number
NAICS Code
52 - Finance and Insurance
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    Smartpay New Zealand's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Smartpay New Zealand's revenue is estimated to be in the range of $1M$10M

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