SMB Group, Inc.
Market ResearchMassachusetts, United States2-10 Employees
SMB Group, Inc. is a market research firm that concentrates on analyzing the fragmented small and medium business landscape. The company aims to understand how SMBs approach technology purchasing and related market shifts, providing insights and actionable recommendations to help clients shape go-to-market strategies and align marketing efforts with emerging needs. Based in Boston, Massachusetts, the firm collaborates with client marketing teams to integrate findings into outreach campaigns and increase market awareness of offerings. The organization positions itself within the market research sector by delivering customized studies that assess a client’s current standing and outline steps to achieve desired outcomes in the SMB space. Recent developments include the release of the 2024 SMB Technology Buying Journey, which offers updated perspectives on SMB technology buying behavior.