Corporate Account Potential With 45% of revenue coming from corporate accounts, there is a clear opportunity to expand B2B floral services for events, corporate gifting, and employee recognition programs. Target nearby Lansing businesses and regional offices to upsell recurring corporate arrangements and contract-based deliveries.

Sympathy Market Strength Sympathy and funeral home partnerships constitute a large portion of the business. Develop relationships with local funeral homes and cemetery directors to offer curated sympathy arrangements, funeral packages, and long-term preservation services to secure steady, recurring orders.

Expansion Upsell Recent diversification into home floral garden planting and upkeep suggests a cross-sell opportunity between indoor arrangements and outdoor garden services. Propose bundled seasonal bouquets with garden maintenance plans to capture homeowners and real estate stakeholders.

Seasonal & Local Sourcing A greenhouse operation with an acre of space enables seasonal, fresh, and locally sourced offerings. Position as a regional supplier for events, hotels, and corporate clients seeking high-quality, locally grown arrangements with reliable lead times and customization.

Tech-Driven Growth Utilize existing tech stack and analytics tools to map customer segments, optimize delivery windows, and run targeted campaigns for corporate clients and funeral homes. Propose a proactive outreach plan with personalized proposals and measurable KPIs to accelerate new business development.