Longstanding Hawai'i SMS Hawai'i is Hawai'i’s leading data, insights, and consulting firm with a history dating back to 1960, indicating stability and deep local market expertise. This positions them well for clients seeking trusted, regionally grounded market research and strategic guidance.

Full Service Capabilities Their range from surveys and socio-economic studies to action plans and program evaluations suggests opportunities to upsell integrated research projects, ongoing measurement programs, and strategic consulting for market-entry, branding, and campaign evaluation.

Growth Through Talent Recent leadership hires and promotions, including a new president/CEO in 2021 and vice presidents in 2021 and 2022, along with a new fall intern in 2023, indicate a growth-oriented organization open to new capabilities and expanded client engagement models.

Regional Focus, Pacific Reach Serving Hawai’i and the Pacific with data collection, sentiment analysis, and opinion mining positions SMS Hawai'i as a gateway for brands targeting regional audiences, cross-border marketing, and socio-economic research in Pacific markets.

Tech and Data Stack Utilizing a modern tech stack (cloudflare, Statamic, Microsoft 365, data protection measures) supports scalable research operations and secure data handling, enabling potential offerings in digital surveys, analytics tooling, and rapid delivery of insights for clients with compliance needs.