Sustainability Advantage Position Smurfit Kappa North America as a leading provider of 100% renewable, sustainable paper-based packaging with integrated paper mills to offer customers a lower environmental footprint and lifecycle efficiency, enabling sales conversations around sustainability goals and cost-in-use benefits.

Integrated Capabilities Highlight the full integration from paper mills to packaging plants and in-house logistics to promise reliable supply, optimized design, and timely delivery, addressing procurement risks and total cost of ownership for manufacturers expanding packaging needs.

North America Growth Leverage recent regional footprint in Southwestern US and Northern Mexico to pursue cross-border packaging solutions, capitalize on nearshoring trends, and target customers needing regional supply chain resilience and faster time to market.

Innovation Pipeline Emphasize an active portfolio refreshed with market-leading innovations and collaborations, offering opportunities to upsell advanced packaging solutions, sustainability-enhancing designs, and value-added services to differentiate from competitors.

Digital Transformation Utilize the tech stack and digital platforms (ERP, CRM, S&DS, marketing automation, and low-code development) to propose data-driven packaging programs, digital collaboration with customers, and streamlined quotes and order processing to shorten sales cycles.