Acquisition Expansion Smuttynose Brewing Co. recently acquired Five Boroughs Brewing Co., expanding its portfolio and market presence. This acquisition presents an opportunity for cross-selling products and reaching new customer segments.

Partnership Strategy By partnering with Operation Delta Dog for a special edition IPA, Smuttynose demonstrates a commitment to social causes. Leveraging such partnerships in sales initiatives can enhance brand reputation and attract socially conscious consumers.

Product Packaging Refresh Smuttynose Brewing Co. revamped packaging designs for popular beers like Fineskind IPA. Utilizing the refreshed packaging in marketing and sales efforts can rejuvenate customer interest and drive sales growth.

Key Personnel Addition With the hiring of a new chief operating officer, Chris Valade, Smuttynose Brewing Co. signals a focus on operational efficiency and strategic leadership. Leveraging Valade's expertise in sales strategies can optimize revenue generation.

Sister Brewery Collaboration As a sister brewery of Portsmouth Brewery, Smuttynose has opportunities for collaboration and cross-promotion. Leveraging this relationship in sales activities can offer unique product bundles and enhance customer loyalty.