Insights

International Expansion Smyths Toys Superstores have recently expanded to the Netherlands, France, Germany, Austria, Switzerland, and the United States, presenting a significant sales opportunity for establishing a presence in new markets.

Seasonal Campaigns The successful launch of Christmas and Black Friday campaigns by Smyths Toys Superstores indicates a strong customer engagement strategy, providing a chance to boost sales during peak seasons.

Top Toy Releases By unveiling top toys for Christmas, Smyths Toys Superstores showcases popular products, creating sales potential by leveraging consumer demand for trending items.

Online Presence Utilizing technologies like Salesforce, Google Tag Manager, and YouTube, Smyths Toys Superstores demonstrates a tech-savvy approach that can be leveraged to enhance online sales channels and customer engagement.

Competitive Pricing As the fastest-growing toy retailer in the UK, Smyths Toys Superstores focuses on offering competitive prices, positioning the company to attract cost-conscious customers and drive sales through value-based pricing strategies.

Smyths Toys Superstores Tech Stack

Smyths Toys Superstores uses 8 technology products and services including Salesforce, SAP, Google Drive, and more. Explore Smyths Toys Superstores's tech stack below.

  • Salesforce
    Customer Relationship Management
  • SAP
    Customer Relationship Management
  • Google Drive
    Document Management Systems
  • jQuery
    Javascript Libraries
  • Select2
    Javascript Libraries
  • Webpack
    Miscellaneous
  • Google Tag Manager
    Tag Management
  • YouTube
    Video Players

Smyths Toys Superstores's Email Address Formats

Smyths Toys Superstores uses at least 1 format(s):
Smyths Toys Superstores Email FormatsExamplePercentage
flast@smythstoys.comJDoe@smythstoys.com
94%
filast@smythstoys.comJoDoe@smythstoys.com
4%
fmiddlelast@smythstoys.comJMichaelDoe@smythstoys.com
1%
firstlast@smythstoys.comJohnDoe@smythstoys.com
1%

Frequently Asked Questions

Where is Smyths Toys Superstores's headquarters located?

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Smyths Toys Superstores's main headquarters is located at Mervue Business Park Galway, IE. The company has employees across 5 continents, including EuropeNorth AmericaOceania.

What is Smyths Toys Superstores's official website and social media links?

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Smyths Toys Superstores's official website is smythstoys.com and has social profiles on LinkedIn.

How much revenue does Smyths Toys Superstores generate?

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As of July 2024, Smyths Toys Superstores's annual revenue reached $750M.

How many employees does Smyths Toys Superstores have currently?

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As of July 2024, Smyths Toys Superstores has approximately 2.2K employees across 5 continents, including EuropeNorth AmericaOceania. Key team members include CTO: R. W.Head Of Hr Uki: S. Y. O.Head Buyer: L. K.. Explore Smyths Toys Superstores's employee directory with LeadIQ.

What industry does Smyths Toys Superstores belong to?

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Smyths Toys Superstores operates in the Retail industry.

What technology does Smyths Toys Superstores use?

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Smyths Toys Superstores's tech stack includes SalesforceSAPGoogle DrivejQuerySelect2WebpackGoogle Tag ManagerYouTube.

What is Smyths Toys Superstores's email format?

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Smyths Toys Superstores's email format typically follows the pattern of . Find more Smyths Toys Superstores email formats with LeadIQ.

When was Smyths Toys Superstores founded?

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Smyths Toys Superstores was founded in 1987.
Smyths Toys Superstores

Smyths Toys Superstores

RetailGalway, Ireland1001-5000 Employees

Smyths Toys Superstores are a leading provider of children's entertainment products and trade from over 100 stores throughout the UK and Ireland. 

Our stores are bursting with fun and excitement and offer the latest and greatest range of toys, video games, outdoor, baby, and pre-school products. We pride ourselves on offering the most competitive prices on the best possible selection of products and stock everything from dolls and action figures to baby products, video games and playsets. 

As the fastest growing toy retailer in the UK, we recognise the importance of putting our customers first and aim to achieve this through offering the best service at the best possible prices, all served through our unique brand of fun. We know that the best way to deliver this service is through the strength of our staff and we are constantly on the lookout for new members to join our team.

In 2018 we acquired Toys R Us in Germany, Austria and Switzerland, adding a further 90 stores across central European. This brings our total number of stores across Ireland, the UK and Europe to over 200. There’s never been a better or more exciting time to join Smyths Toys.

We have a number of exciting job opportunities available which represent an excellent opportunity to join a highly successful and dynamic organisation with significant growth plans. Areas in which we recruit include Marketing, Buying, Logistics, IT, Customer Service, Accounting and Payroll functions, and Store Managers and Sales Assistants.

There is promotional potential in all roles and we are seeking employees who are passionate, have the ability to work hard and have a strong desire to understand how the retail business works.

Section iconCompany Overview

Headquarters
Mervue Business Park Galway, IE
Founded
1987
Employees
1001-5000

Section iconFunding & Financials

  • $100M$1B

    Smyths Toys Superstores's revenue is in the range of $100M$1B

Section iconFunding & Financials

  • $100M$1B

    Smyths Toys Superstores's revenue is in the range of $100M$1B

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