Insights

Strategic Acquisition Opportunity for product expansion and cross-selling strategies with the acquisition of Smyths Toys Superstores by Branicks Group AG, indicating potential synergy and market reach benefits.

New Product Launches Introduction of themed toy sets like Thunderfang Dragon of Chaos and Arc Dragon of Focus showcases innovative offerings, opening avenues for upselling and attracting new customer segments.

Increased Catalogue Visibility Launch of Winter 2024 catalogue and 300-page toy catalogue create opportunities for targeted marketing campaigns, promotional deals, and highlighting diverse product range to boost sales.

Digital Partnership Collaboration with Icecat NV for enhancing the online shopping experience signifies a focus on improving customer engagement online, providing potential for increased online sales and customer retention.

Financial Capacity With revenues in the range of $100M - 1B, Smyths Toys Superstores is positioned well to invest in marketing initiatives, strategic partnerships, and expansion plans to drive sales growth.

Smyths Toys Superstores Tech Stack

Smyths Toys Superstores uses 8 technology products and services including Salesforce, Webpack, Google Drive, and more. Explore Smyths Toys Superstores's tech stack below.

  • Salesforce
    Customer Relationship Management
  • Webpack
    Development
  • Google Drive
    Document Management Systems
  • YUI
    Javascript Libraries
  • Microsoft
    Miscellaneous
  • Office 365
    Office Suites
  • Bootstrap
    UI Frameworks
  • Adobe Creative Suite
    Visualisation Software

Media & News

Smyths Toys Superstores's Email Address Formats

Smyths Toys Superstores uses at least 1 format(s):
Smyths Toys Superstores Email FormatsExamplePercentage
FLast@smythstoys.comJDoe@smythstoys.com
94%
FiLast@smythstoys.comJoDoe@smythstoys.com
4%
FMiddleLast@smythstoys.comJMichaelDoe@smythstoys.com
1%
FirstLast@smythstoys.comJohnDoe@smythstoys.com
1%

Frequently Asked Questions

Where is Smyths Toys Superstores's headquarters located?

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Smyths Toys Superstores's main headquarters is located at Mervue Business Park Galway, IE. The company has employees across 6 continents, including EuropeNorth AmericaOceania.

What is Smyths Toys Superstores's official website and social media links?

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Smyths Toys Superstores's official website is smythstoys.com and has social profiles on LinkedIn.

How much revenue does Smyths Toys Superstores generate?

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As of April 2025, Smyths Toys Superstores's annual revenue reached $562M.

How many employees does Smyths Toys Superstores have currently?

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As of April 2025, Smyths Toys Superstores has approximately 2.5K employees across 6 continents, including EuropeNorth AmericaOceania. Key team members include Chief Executive Officer: J. H.Head Of Hr Uki: S. Y. O.Head Buyer: L. K.. Explore Smyths Toys Superstores's employee directory with LeadIQ.

What industry does Smyths Toys Superstores belong to?

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Smyths Toys Superstores operates in the Retail industry.

What technology does Smyths Toys Superstores use?

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Smyths Toys Superstores's tech stack includes SalesforceWebpackGoogle DriveYUIMicrosoftOffice 365BootstrapAdobe Creative Suite.

What is Smyths Toys Superstores's email format?

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Smyths Toys Superstores's email format typically follows the pattern of . Find more Smyths Toys Superstores email formats with LeadIQ.

When was Smyths Toys Superstores founded?

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Smyths Toys Superstores was founded in 1987.
Smyths Toys Superstores

Smyths Toys Superstores

RetailGalway, Ireland1001-5000 Employees

Smyths Toys Superstores are a leading provider of children's entertainment products and trade from over 100 stores throughout the UK and Ireland. 

Our stores are bursting with fun and excitement and offer the latest and greatest range of toys, video games, outdoor, baby, and pre-school products. We pride ourselves on offering the most competitive prices on the best possible selection of products and stock everything from dolls and action figures to baby products, video games and playsets. 

As the fastest growing toy retailer in the UK, we recognise the importance of putting our customers first and aim to achieve this through offering the best service at the best possible prices, all served through our unique brand of fun. We know that the best way to deliver this service is through the strength of our staff and we are constantly on the lookout for new members to join our team.

In 2018 we acquired Toys R Us in Germany, Austria and Switzerland, adding a further 90 stores across central European. This brings our total number of stores across Ireland, the UK and Europe to over 200. There’s never been a better or more exciting time to join Smyths Toys.

We have a number of exciting job opportunities available which represent an excellent opportunity to join a highly successful and dynamic organisation with significant growth plans. Areas in which we recruit include Marketing, Buying, Logistics, IT, Customer Service, Accounting and Payroll functions, and Store Managers and Sales Assistants.

There is promotional potential in all roles and we are seeking employees who are passionate, have the ability to work hard and have a strong desire to understand how the retail business works.

Section iconCompany Overview

Headquarters
Mervue Business Park Galway, IE
Founded
1987
Employees
1001-5000

Section iconFunding & Financials

  • $100M$1B

    Smyths Toys Superstores's revenue is in the range of $100M$1B

Section iconFunding & Financials

  • $100M$1B

    Smyths Toys Superstores's revenue is in the range of $100M$1B

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