Regional SMB Focus Target mid-sized businesses in West Texas that need affordable, outsourced IT support similar to having an in-house IT department. Snider’s positioning as a cost-effective partner for small to medium clients presents an upsell path into healthcare, legal, and professional services sectors within the region.

Managed Services Upsell Leverage their value proposition of delivering enterprise-grade tech benefits at a fraction of cost to propose expanded managed services, including proactive monitoring, security, backups, and cloud optimization for existing clients of local MSPs lacking comprehensive coverage.

Security and Compliance Position security and compliance enhancements as a growth driver, offering SOC 2 readiness, data protection, and risk assessments to attract regulated industries and smaller firms seeking formalized controls.

Web and Tech Stack Explore cross-sell opportunities around website performance, SEO, and digital marketing tech (WP Rocket, Google Tag Manager, JSON-LD, SiteGround) to existing clients needing better online visibility and faster sites, complementing IT support with digital optimization.

Geographic Expansion Identify nearby towns in West Texas with similar SMB IT gaps to replicate Snider’s model, offering regional expansion services, partner referrals, and remote support capabilities to scale beyond San Angelo.