ML driven engagement Soar.com focuses on machine learning driven continuous feedback and AI personalized learning recommendations to boost organizational outcomes, presenting a sales opportunity to offer advanced ML models, integration services, and enterprise learning solutions.

CRM and collaboration integration With capabilities that connect email systems and Zoom for Soar Scribe, there is a target for selling deeper collaboration and communications optimization tools, plus expanded integrations with calendar, CRM, and collaboration platforms.

Culture and leadership development Soar markets solutions to build culture of engagement and thriving leadership through custom ML deployments, creating an opportunity to upsell leadership development programs, change management, and AI-driven training at scale.

SMB to mid-market focus Headquartered in Lehi, Utah with 51-200 employees and annual revenue in the multi-million range, Soar sits in a sweet spot for mid-market deployments needing scalable AI training and analytics without enterprise-scale friction.

Social impact partnerships Past collaborations with United Way and educational/nonprofit projects indicate potential for CSR-aligned offerings or funded pilots, enabling a pathway to joint ventures, sponsorships, or social impact consulting services.