Expansion Opportunities Soft Touch serves restaurants, hotels, condominiums, country clubs and homeowners, indicating potential cross-sell opportunities across hospitality and residential sectors with refurbished and custom furniture, as well as the new Parecido interchangeable seating system.

Interchangeable Seating The Parecido interchangeable back seating system launched in 2025 offers a modular solution that can appeal to hospitality spaces seeking adaptable, durable seating; target hotels and restaurants undergoing renovations or upsizing to flexible configurations.

Guarantee & Quality With a 100 percent guarantee on every piece and long-standing focus on professional service, there is an opportunity to leverage after-sales support and warranties to upsell maintenance plans, refurbishments, and extended warranties to existing customers.

Digital Presence Utilize the firm’s WordPress/WooCommerce footprint and HubSpot analytics to drive targeted campaigns for hotel and restaurant procurement, offering case studies, refurbishing services, and visible warranties to convert inquiries into contracts.

Growth Signals Revenue is under $1M with a 33-year track record and recent product launch, signaling room for strategic partnerships, channel sales, and bidding on larger hospitality projects where Soft Touch can compete on quality, customization, and turnkey service.