Growth Opportunity Softmart rebrands to Connection and has notable revenue growth signals with reported revenue of 854 million in 2026 and quarterly EPS above consensus, indicating expanding IT services demand across business, government, healthcare, and education sectors.

Buyer Focus Target markets include enterprise segments in government, healthcare, education, and SMBs seeking IT solutions, presenting cross-sell potential for 서비스Now partnerships, SAP and Oracle database services, and managed IT offerings.

Technology Stack Existing tech foundations span cloud, data, and devops tools (Google Ads, SAP, Oracle, Microsoft SQL Server, Puppet, Postman, Bitbucket, Trello) suggesting opportunities to upsell cloud optimization, integration, data management, and digital marketing automation services.

Recognition & Loyalty Multiple awards and top employer recognitions, including Forbes Best Midsize Employers and TIME/Statista Best Companies, imply a stable customer base and strong employee engagement, enabling longer contract cycles and partner-enabled sales motions.

Strategic Partnerships Past recognition as ServiceNow Americas Reseller Partner of the Year indicates alignment with enterprise IT platforms and potential for expanded services in service management, workflow automation, and platform-led solutions.