Market Presence Connection actively participates in industry events like Hermes Expo and Synergy Convention, indicating opportunities to connect with diverse business sectors including Greek-American enterprises and the flooring industry for tailored IT solutions.

Recognition & Credibility Consistent acknowledgment such as being named on Forbes America's Best Midsize Employers list and receiving the ServiceNow Reseller Partner of the Year award positions Connection as a trusted partner, making it a strong candidate for expanding IT services and strategic collaborations.

Technology Focus Utilizing a broad tech stack including Microsoft Dynamics AX, SolarWinds, and Trend Micro suggests potential for cross-selling advanced enterprise software, cybersecurity, and virtualization solutions to existing clients in business, healthcare, and education markets.

Customer Engagement Connection’s recent community initiatives, such as the Christmas card campaign for Hope Connection and community involvement, highlight a customer-centric approach that can be leveraged to build deeper client relationships and trust.

Growth Opportunities With revenue estimations between 25M and 50M and a sizeable employee base of nearly 4,000, there is potential for targeted upselling, enterprise-wide solution deployments, and expanding into new sectors within their existing markets to drive further growth.