Growth Momentum Softmart, rebranded as Connection, demonstrates notable revenue growth with recent quarterly results surpassing expectations, signaling potential upsell opportunities in IT solutions and managed services to expand wallet share.

Industry Recognition Being named one of America’s Best Companies and Forbes America’s Best Midsize Employers enhances credibility with prospects and can facilitate introductions for enterprise-grade IT solutions, services, and partnerships.

Technology Stack The company’s usage of diverse tech such as CrowdStrike, VMware ESXi, Workspace ONE, Helix Core and Kubeflow indicates security, virtualization, endpoint protection, and cloud-native needs where advanced cybersecurity, SOE hardening, and IT operations solutions can be offered.

Midmarket Focus Revenue in the 25–50 million range with 51–200 employees positions Connection as a midmarket IT services firm; target initiatives can focus on hybrid cloud, integrations, and procurement optimization for mid-sized government, education, and healthcare accounts.

Strategic Partnerships Recent recognition as a ServiceNow Americas Reseller Partner of the Year highlights potential for expanding through IT service management platforms, workflows, and digital transformation offerings to existing and new clients.