Retail software core SoftTouch serves fashion retailers with integrated kassasystemen and analytics to optimize stock, build customer relationships, and boost online sales. This indicates sales opportunities around expanding POS capabilities, inventory optimization, and CRM-driven marketing automation for retailers.

Integrated e commerce The ability to build a webshop that seamlessly integrates with the kassasysteem opens upsell opportunities for end-to-end commerce solutions, including omnichannel strategies, unified orders, and synchronized product data across platforms.

Growth and finance With revenue between one and ten million and a 26-year track record, SoftTouch demonstrates stability and growth potential, suggesting suitability for expanders or upsell of premium analytics, reporting modules, or scalable deployment for multi-store retailers.

Mid-market target Employee range and client profile point to small to mid-sized retailers as primary customers; pursue tiered offerings, partner programs, and channel-focused outreach to expand footprint in SME retail technology.

Strategic partnerships Longstanding focus on applied software for retailers signals potential for partnerships or co-selling with POS hardware vendors, payment processors, or e-commerce platforms to broaden reach and accelerate adoption.