Fandom Strategy Leverage the Brands Built for Fandom initiative with SOON Future Studies to position SoHo Experiential as the go-to partner for building brand communities and lasting advocacy across live and digital experiences.

Event Activations Capitalize on SXSW activity and other high-profile events to provide end-to-end hybrid activations for beverage, entertainment, and retail brands, supported by strong creative leadership and production capabilities.

Independent Creative Differentiate as an independent agency with senior creative leadership to win premium budgets from brands seeking innovative, flexible, and high-touch experiential campaigns outside large holding groups.

Data Driven Offer data-driven experiential programs using 6sense and other analytics to enable precise audience targeting, attribution, and ROI storytelling for both B2B and consumer campaigns.

Sector Expertise Proactively target the beverage alcohol, finance, and retail sectors where SoHo has demonstrated expertise, presenting integrated campaigns that combine on-site experiences with digital extensions.