Targeted industries Narrow client focus on entertainment and legal sectors presents opportunities to tailor IT services like cybersecurity, compliance, and collaboration tooling to high-value, regulated workflows.

Geographic expansion Strong Southern California and NYC presence suggests potential upsell to nearby entertainment and legal hubs; consider regional marketing and tiered service packages to capture mid-market clients.

Tech stack leverage Experience with WordPress, Shopify, Mimecast and media-related tools positions Soho to offer website security, content management, and email protection packages to similar SMBs in creative industries.

Small business scale With a small team yet revenue in the low seven-figure range, there is room to upsell managed services, remote monitoring, and security add-ons to existing clients while maintaining personalized service.

Growth opportunities Funding signals and a measurable revenue stream indicate potential for strategic partnerships or referral programs with larger IT providers to win mid-market contracts through white-label or co-managed solutions.