Sustainability Focus SOK has launched ambitious climate goals aiming to reduce its emissions by 90% by 2030. This commitment to sustainability aligns well with the growing consumer preference for eco-friendly and socially responsible brands, presenting a sales opportunity for products and services that support these goals.

Expansion in Customer Experience Through partnerships with fintech companies like Adyen, SOK is enhancing its customer experiences. Leveraging these partnerships to offer seamless and secure payment solutions or other innovative services can attract more customers and drive sales growth.

Tech Stack Leverage SOK utilizes a diverse tech stack including Usercentrics, SAP Fiori, and Node.js. Leveraging these technologies to create personalized shopping experiences, improve operational efficiency, or implement data-driven marketing strategies can differentiate SOK from competitors and drive sales.

Market Expansion With operations in both Finland and Estonia, SOK has a strong presence in the Baltic region. Exploring further market expansion opportunities in neighboring countries or tapping into the growing tourism sector can open up new revenue streams and increase sales.

Corporate Social Responsibility Initiatives SOK's partnership with the Finnish Red Cross showcases a commitment to social causes. Promoting products or campaigns tied to social responsibility can resonate with consumers, enhance brand reputation, and attract socially-conscious customers, leading to potential sales growth.