Market Expansion Wasoko merged with MaxAB in 2024, creating a larger B2B wholesale network across Africa that serves tens of thousands of retailers. Sales teams can target cross-border and regional expansion opportunities, offering unified wholesale and financing solutions to a broader merchant base.

Financing Enablement Retailers gain access to growth financing through the platform, indicating a ready path for upsell of credit facilities, working capital, and inventory financing tied to faster deliveries and bulk orders.

Supplier Partnerships Strategic relationships with consumer goods giants such as P&G and Unilever position Wasoko as a preferred distribution channel. This opens opportunities to pitch exclusive promotions, co-branded campaigns, and faster onboarding of new SKUs.

Geographic Footprint Operations span Kenya, Tanzania, Rwanda, Uganda, Zambia, and DRC with ongoing hub development. Sales teams can target underpenetrated regions for same-day delivery incentives, local merchandising programs, and region-specific financing terms.

Tech-Driven Enablement A modern digital stack (cloud, APIs, mobile app, order and logistics automation) supports scalable onboarding and data-driven selling. This enables targeted outreach via performance analytics, inventory data, and rapid pilot programs for new retailers.