Premium Packaging Advantage Leverage Sol ti’s glass bottle strategy and light filtration as a differentiator to win premium retailers, natural grocers, and on premise accounts that prize purity and taste. The sustainability story and triple bottom line ethos can bolster pitches to ESG minded buyers and corporate gifting programs.

Health-forward Line Extensions Promote ENERGY+ SuperShot and Crown launches to target energy and functional beverage segments in gyms, fitness studios, and workplace wellness programs. Explore co branding with raw vegan cafes to expand in store menus and cross sell with complementary products.

Wholesale Channel Growth Expand wholesale relationships with natural foods retailers, coffee shops, hotels, and restaurants that align with organic, glass packaged beverages. Leverage existing e commerce capabilities for business customers and consider private label opportunities with retailers seeking premium beverage offerings.

Growth Leadership Momentum New CEO appointment signals a growth focused strategy; align sales plans with leadership priorities to accelerate national distribution, partner programs, and category expansion. Target ESG buyers, corporate wellness programs, and sustainability focused institutions to unlock large B2B orders.

Digital Marketing Acceleration Invest in targeted digital campaigns using current tech stack to reach health conscious consumers and retailers. Use AdRoll and AWS to optimize reach and back end operations, while highlighting purity and raw living beverage claims. Leverage partnerships with cafes to drive in store trials and menu placements.