Strategic Partnerships Solid Earth has active and expanding partnerships with MLS organizations and regional associations (ARMLS, MLSSAZ) and is deploying biometric-backed login and unified SSO dashboards for large professional networks, signaling opportunities to upsell identity management, security, and single sign-on enhancements to adjacent MLS members and over 39,000 Arizona professionals.

RealtyID Growth Launch of RealtyID identity infrastructure suggests a need for identity resolution, data integrity, and access governance solutions across real estate workflows. This presents cross-sell potential to add data verification, identity services, and privacy compliance for clients across multiple brokerage and MLS ecosystems.

Security and Access Recent deployments include passkeys, SSO, and centralized dashboards, indicating strong customer interest in secure, modern access experiences. Sales opportunities exist for expanding secure authentication, credential management, and user provisioning across additional regional MLSs and broker networks.

MLS Platform Expansion Free MCP servers with live AI tool connections demonstrate a commitment to open, scalable MLS ecosystems. This creates upsell paths for AI tooling integrations, data pipelines, analytics dashboards, and enhanced MLS data services to new and existing MLS clients.

Revenue Scale Fit Current revenue under $1M with a small, but steadily expanding customer base highlights a market for tiered offerings, professional services, and managed cloud solutions tailored to mid-market real estate tech MSPs, enabling targeted account-based selling to MLSs, brokerages, and associations.